This month we don't want to talk about football, mashed potatoes or fall centerpieces — our November Roundup is focused on Customer Marketing as part of a marketing funnel. Let’s get started!
Customer Marketing: The New Marketing Funnel
While the traditional marketing funnel focuses on the actions a company takes to guide potential leads through the buyer’s journey, we’d like to propose a new funnel.
6 Steps to a Successful SEO Strategy
Your brand likely already has an SEO strategy in place. Can you tell us, in one minute, what that strategy is? A clear, concise strategy is imperative. Here are 6 steps to help.
Inbound Marketing Leads to 72% More Leads for Businesses
Most likely you're seeing some business from inbound leads but did you know you could be seeing up to 72% of new business leads solely from inbound strategies?
How Will Buyer Personas Help My Business?
To effectively align marketing and sales strategies, you must first have a clear picture of your target audience. Creating an accurate buyer's persona is essential.
Is CRO a Function of a Product Team, Marketing Team or UX/Design Team?
The end goal is the same — convert more customers. But if your teams aren’t on the same page in utilizing data and the changes needed to increase conversion, the whole thing falls apart.
Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?
It's amazing how a little focused keyword research can uncover huge content marketing opportunities. To see real results you need to work with SEO experts who can create a custom strategy tailored for your brand. Check out this real-life case study.
Six Tips (and Tools) to Building a World-Class Remote Marketing Team
The results continue to reiterate the benefits of working with a remote team. Lower overhead, increased productivity and satisfaction among team members, the list goes on. Managing your dream team effectively is key.
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