Product Marketing Manager

About Us

First Page Strategy is a global growth marketing agency founded by Jeanna Barrett. We partner with digital-first companies looking to achieve high-volume, sustainable growth. FPS is a fully remote agency that operates with the belief that talented people can achieve amazing results from anywhere. We don’t just hire the best people in <insert major metropolis here>, we hire the best people, no matter where they live. Our clients receive award-winning work from our team located in big cities like San Francisco, Melbourne, Los Angeles, London, and New York, as well as less-traveled spots like Roatan, Colombo, Sartell, and Mississauga. We don’t just spout rhetoric, we fully live and promote the #workfromanywhere lifestyle. Before going any further, make sure you read our Remote Jobs page to fully understand our culture.

DE&I

At FPS, we believe that allyship and education are crucial to building a diverse, equitable, and inclusive environment, remote or otherwise. We have purposefully put our DE&I beliefs before the job description because if we don’t align here then we just won’t jive. Please take the time to learn more about our DE&I initiatives.

As the Product Marketing Manager you will be responsible for:

Lead an entire multi-phase approach to a large-scale rebrand and product launch, including brand strategy; go-to-market strategy and launch strategy.
Ensure the brand strategy (messaging, positioning, design) is carried throughout the entire product, notifications, front-end and backend
Cross collaboration with product team, design team, operations and marketing — sit on a daily/weekly call with product team, to keep informed of movement with wireframes, prototypes and decisions needed for marketing’s input, in addition to translating strategy in execution tactics, recording needed next steps/to-dos in ClickUp.
Monitor and lead ongoing initiatives for on-time delivery and resolve, troubleshoot, and communicate project status to critical stakeholders
Being the point person pulling together all cross-functional teams and deliverables, including managing the relationship of an outside brand strategy agency
Manage all phases of a large, 8-month product launch across marketing, agency, product team, internal stakeholders, etc.

To be successful in this role, you will need:

Product Marketing experience with a master approach to project management, detail, and many moving pieces to a large-scale product launch
Expert knowledge of Growth Marketing — specifically SEO, Content, Inbound, and Paid, and Product Marketing, specially working on MVPs or new product launches
A great teammate and leader: someone who can collaborate across many time zones with a focus on async work, ingest good ideas from wherever they originate, quickly build trust and mutual respect cross-functionally, and implement action plans that drive results.
Experience working in a fast-paced and quickly evolving industry, managing multiple projects simultaneously.
To be highly organized and analytical, with strong creative problem-solving skills and a close attention to detail and eye on perfectionism.
In-depth knowledge on how data drives marketing strategies and big ideas
Sublime presentation skills both in strategy and reporting data
To lead client relationships with grace, candor, and professionalism

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“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”
— Kevin Dean
First Page Full Stack Digital Marketing Expert

First Page Full-Time Benefit Package

When you join First Page as a full-time employee, we offer a competitive benefit package for you. First and foremost, we are reimagining what it means to be “full time,” and don’t believe in the outdated 40-hour, 5-day work week. We believe in more of a 32-hour work week, and how you work those are up to you. Work in the early mornings or the way late night — work during a “work week” Monday through Friday, or your weekends if you prefer it more quiet. Work from a house with a cat and mouse, work from a box with a fox, work here, work there and #workfromanywhere.

We're building out our benefit package now (as a young company) and are planning to provide the standard benefit package as a base:

HEALTH BENEFITS: Medical, dental, vision & life
FINANCIAL BENEFITS: 401K match
VACATION BENEFITS: Unmanaged vacation and personal days
TECHNOLOGY BENEFITS: New MacBook air with post-employment purchase options + $150 monthly cell phone/internet compensation
ADDITIONAL BENEFITS THROUGH GUSTO: FSA/HSA, Gusto Wallet, CashOut

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

SPOTIFY PREMIUM

We believe strongly in a great WFH life, so you’ll get yearly stipend for your subscription to Spotify so you can crank tunes while working. Bonus points if you create a playlist for First Page team members to enjoy.

WFH OFFICE STIPEND

It’s important to have a comfortable, ergonomic home office. Once a year, we’ll send you $300 to upgrade your home office: standing desk or new tech! [ LEADERSHIP TEAM - HEAD & ABOVE]

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

TEAM EVENTS

We’re always thinking about ways to make our (remote) culture stand out, and some of the ways we do that is with virtual events (wine tasting) or in-person events (COVID-permitting).

GROWTH OPTIONS

Once a FP teammate, you will have the opportunity to grow with us and come on as a FTE with our reimagined 32-hour work week + competitive pay.

Our Mission, Vision & Values

Our Essential Intent (Mission):

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI.

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.