5 Tips for Organic Search Growth Marketing and Why It's GOLD
As an executive at a fast-scaling company, you’re constantly looking for ways to grow more...
Let’s start with the bottom line: brands that aren’t the first page of search results don’t get clicks. PPC helps drive immediate traffic and conversions, but you’ll pay a lot more and get less in the long run. When you shut off paid search ads, your traffic/leads/revenue pipeline shuts off. But when you invest in inbound marketing with SEO and Content, your traffic and leads keep coming in — even when you’re on vacation. If you want organic traffic, leads and conversions that build momentum month over month with little effort after content is launched, you need a growth-focused SEO strategy, and experts who know how to drive results.
The results we produce, FYI, are pretty compelling. We’re not gonna lie. We’ve seen clients experience a 400% increase in organic traffic, and grow their revenue by 300%. In one year. You can’t argue with numbers like that. But you can work to achieve them for your own brand… with some help from the experts at First Page.
At First Page, we do not do “just SEO.” Our SEO approach starts with building a comprehensive content strategy that is backed by the power of SEO. You cannot succeed in Google search wars without high-quality content that is distributed, read and shared online, and optimized for head and long-tail keywords. So every gold star SEO plan must include a comprehensive content strategy that includes creating linkable assets on a monthly basis in the form of:
And to be successful, you need to get the word out about your content by incorporating a distribution strategy that includes: paid and organic social media, newsletters, chatbots, influencer outreach, link building and more.
This is why we’ve moved away from “just SEO” packages and into more comprehensive growth-focused packages that leverage many different channels and marketing tactics that cohesively work together to drive predictable, sustainable revenue growth. You can read about our growth-focused approach to SEO and how we layer on new tactics in each of our growth engines.
You don’t know how far you can go until you understand where you are. Our experts will conduct a detailed audit of your website to show keyword rank, backlink profile, technical SEO signals and more. We’ll use this audit to guide your custom SEO strategy, understand where we need to focus our energy, and build a plan that leads to increased traffic and higher clicks.
Once we’ve audited your website and identified gaps in your current approach to SEO, we’ll begin to build a strategy based around the methodologies for inbound and growth marketing. We’ll determine your persona(s), find their pain points, and outline their buyer’s journey and intent paths. From there, we’ll decide on priority keywords and related long-tail keywords and build out a strategy to boost your ranking and improve clicks. Along the way, you’ll be working in close collaboration with our SEO experts, leveraging their combined years of experience to move your brand’s needle and help you achieve growth like never before.
If SEO is the peanut butter, content is the jelly. And we’re the bread that holds it all together. For inbound marketing success, you can’t have SEO without content, and vice versa. Our SEO and content experts work together in tandem to build strategies and execute tactics that are proven to show results. The content we create for your brand will always be fresh, relevant, and optimized to meet your goals.
Technical SEO is often an afterthought, or something many brands want to DIY. But even though it may seem like “low hanging fruit,” technical SEO, if not done correctly, could be what stands between your brand and the first page of search results. Hundreds of signals feed into Google’s algorithm, many of them looking at the code and structure of your website. We’ll analyze your technical SEO signals and look at robots.txt, no index, site speed, page load, H1/H2 tags, meta descriptions, site maps, 404 errors and more.
What do top-ranked blogs have in common? Quality content and keyword optimization for sure, but one factor that sometimes gets overlooked is the addition of backlinks. Backlinks are key to improving your search rankings, and are looked upon favorably by Google algorithms when indexing pages. Our team of experts makes link building a key focus area, to improve your backlink profile and get your site out to a wider audience. At First Page, we key in on organic, content-driven links and white-hat strategies only.
In this day and age, video is critical to marketing your brand effectively in the digital space. Our SEO videos provide value to the viewer, and value to your brand. We use in-depth keyword research to identify topics relevant to your personas, and craft scripts that utilize these keywords to hit the right audience. Videos can be added to blogs or landing pages to add slick multimedia elements, posted to YouTube to reach a wider audience, or used on social media to engage your followers.
Your brand has a voice, and a blog is one of the best ways to ensure it’s heard. But the way we approach blogs is not strictly from a content perspective. We mesh content and SEO strategy and leverage one against the other to ensure the blogs you publish are fresh, relevant and optimized, so they leap to the top of search engine results.
With search engine marketing, you can’t leave anything to chance. You need the best professional SEO consultants available because Google uses different algorithms (which are constantly changing) and hundreds of technical, keyword, search intent and content signals to determine where your brand ranks. You need someone who’s constantly up to date with the latest trends to get you on the top of the first page. If your brand isn’t on top, then your competitors are. And they’re driving thousands of qualified buyers to their site that could be going to yours.
With First Page, you get access to our SEO Experts who have decades of experience and can instantly go to work to make your brand visible to the right audience, helping to:
Establish you as an authority in your industry (the most authoritative sites win the best first page positions).
Improve the overall user experience of your website to drive visitors down the funnel from interest to intent to purchase.
Align SEO activities with the broader strategy amid other inbound marketing methods you may be using such as content marketing, email marketing, social media marketing and more.
Get you to the first page and keep you there.
We believe so deeply in our search engine optimization services, we put it in our name: First Page Strategy (see what we did there). We’re experts who can take your brand site to the top of search results for your most relevant keywords. But don’t just take our word for it, let our results speak for themselves. Invest in SEO with us for one year and you could see similar results our clients have:
400% organic channel traffic growth
300% organic channel revenue growth
Grew first page keywords from two to 200
Increased total ranked keywords from 4,700 to 18,000
Built backlink profile from 300 to 7,000
Here’s an example* of what our SEO experts will do in each different growth stage:
Grow your qualified organic traffic through content
Landing page optimization to push keywords/content to first page and positions 1–10 (not 11–100)
Technical SEO — fix all red flags from content audit (404s, meta, H1s, etc.)
Link building through content outreach — broken links, guest blogs, content
Convert the traffic visiting your content
SEO A/B tests to improve search engine signals/rank and convert better
Continued analysis of intent keyword performance and opportunities
Maximize distribution to amplify traffic and conversion
Increased content outreach — influencer relationships, podcasts, sponsorships
Expand SEO reach (plan to build SEO tool, new landing pages to the site, etc.)
Not necessarily. An SEO agency or consulting firm is laser-focused on one important element of your marketing strategy. But to truly excel, you need a growth marketing agency that offers SEO expertise as a key part of a more holistic approach to building your brand. At First Page, we’re focused on growth, and we leverage experts in SEO, Content and overall inbound marketing to help you achieve it.
SEO is vital to what we do to level up your brand and win you conversions. We’d argue it’s the most important way to market your business. But if it doesn’t play well with others in the sandbox (like content, lead gen, email and more), it’s not going to get you as far.
Ads are important, and often are a part of a solid SEO strategy. But if you’re putting all your money into buying Google Ads to drive new customers, you might be left feeling disappointed at the results. Aside from costing an arm and a leg, it simply won’t drive the same level of conversions as well-done, quality organic search. Seventy to 80 percent of search engine users are only focusing on the organic search results, not the ads featured at the top of a search results page. Your brand needs to be on the first page of Google because the first page accounts for ~94 percent of organic traffic to any website. Even better — the first three organic positions in Google. And better than that — the first.
We’re not your average SEO agency. We don’t spend your dollars on expensive account managers and administrative overhead. Our remote team of SEO and content experts get straight to the crux of the matter: developing top-of-the-line content that delivers measurable results. It won’t happen overnight, but it will happen, and our clients back up these claims.
BTW, we don’t expect you to take our word for it. But maybe you’ll take the word of our clients, who’ve seen a 400 percent increase in organic channel traffic and a 300 percent lift in organic channel revenue.
We subscribe to a variety of marketing tools that you can leverage when working with us: