How to Use Growth SEO to Grow Product Demos for Your SaaS Platform
You have aggressive revenue targets, so you’re laser-focused on enabling growth and scale for...
We approach keyword strategy from a comprehensive conversion-focused perspective by taking your most important "priority keywords," and matching these directly to your customer persona, the buyer's journey for this persona, and the search intent for each stage and persona. This complex approach helps us understand how to solve the problems for every customer at every purchase and search intent stage, so we can create content around high-conversion keywords vs. keywords with simply a high search volume. For example, this is how we start working with clients on SEO and/or Content Strategy:
Create extensive keyword lists through brainstorming content for personas/journey/intent, competitor research, and existing keyword rankings.
Organize keywords into different "intent buckets" that speak to WHY the searcher is using that keyword and what information they're looking for.
Look not just at high-volume keywords, but also at related "long-tail" keywords with lower volume searches per month but have higher conversion intent and less competition.
Expand research beyond keywords by looking at the questions people ask around a given topic. These questions may not have high search volume, but they can direct us towards "challenges" for our customers and further help us target converting searches.
Optimize and build content around the different search intents we've identified. For some keywords, this may just involve revisions to a landing page. For others, it will involve new landing pages or blog content.
Use schema / structured data, image alt text, heading tags, video, tables, bulleted lists, and other tools to help our pages not just rank, but appear for "People Also Ask," featured snippets, video listings, and other enhanced features in Google that get more attention.
Develop an effective promotion plan around landing pages to ensure we're getting links and mentions for the content we want to rank.