Drive Long-Term Organic Growth, Enhance Conversions, and Attract Qualified Leads With Our Established SEO Strategies
Finding it challenging to generate qualified leads or elevate your conversion rates from the organic channel? Need help mapping your customer's search journey and optimizing your online presence? Don’t know how to incorporate SEO into everything you do — across your entire website and online presence — to get on the first page?
SEO is often the “black magic” marketing channel. But we’ll help you understand all of the SEO tools and how to leverage them — from link building and content creation to technical onsite pages and interpreting all of Google’s core algorithm updates. With an SEO strategy crafted by FPS, you'll attract visitors from Google who match your ideal buyer. We understand what motivates leads and tailor our approach accordingly to bring the right people to your site, boost your conversion rates, and increase your organic channel revenue.
We Understand Your Business
We pride ourselves on digging deep to truly grasp the essence of your business. Our tailored SEO strategies are born from a deep comprehension of your unique business goals, ensuring your online presence reflects your brand's identity and values.
We Don’t Create Cookie Cutter Strategies
One size fits no one. Our SEO approach shatters the mold of generic strategies — and produces results. We believe that your business deserves a plan as distinct as your fingerprint. Our team crafts custom SEO strategies using a variety of SEO tools from our toolbox that address your specific brand needs and drive real results that matter to your acquisition goals.
We Work Seamlessly Across Marketing & Business Channels
Navigating the dynamic, complicated landscape of online marketing is our forte. From internal marketing teams and various marketing channels to your product team and customer service team, every business unit matters to SEO. We seamlessly synchronize strategies from various channels and teams across your brand. This synergy guarantees that your brand's SEO processes are woven into the fabric of your business harmoniously, you appear at the top of page one for your core keywords that drive business, and we capture your audience's attention at every turn.
We Make Data-Driven Decisions
Success is rooted in numbers, not in fancy talk or acronyms. Our SEO tactics are backed by comprehensive data analysis from custom dashboards that enable us to make informed decisions and steer your business toward growth. By closely monitoring performance metrics, we adapt strategies in real time, maximizing your ROI and propelling you ahead of the competition.
We Educate You Through the Process
Transparency breeds success. We believe in explaining the details of SEO to our clients. Every step of the way, we provide clear explanations, breakdowns, and insights into our strategies. Empowered with knowledge, you transform from a spectator to a confident participant in your company’s online SEO journey.
What Our SEO Experts Can Do for You
Site Speed Optimization
Site Structure Analysis
Broken Link Reclamation
On-Page Copy Enhancements & Targeting
Products & Services Messaging Improvements
New Core Page Optimization
Metadata A/B Testing
Keyword Gap Analysis
Legacy Blog Optimization
Organic Content Distribution
Content Calendar Development & Research
Our Process: Bespoke to Your Business & Your Goals
To understand the best growth marketing channels and strategy for your brand, we first start with our Growth Scorecard. This helps us identify where you need support and what we should focus on.
Based on your Scorecard, we build your Revenue Acceleration Map, an easy-to-follow plan designed around three Growth Hubs — Attract, Convert, and Accelerate — that bring qualified traffic to your site, improve conversion rates, and increase your revenue. Pretty awesome, right?
How SEO Is Integrated Into Our Growth Hubs
We start with a technical SEO audit to find and fix any errors or issues that are preventing your website from being crawled thoroughly by Google and enhance user experiences.
We spend time analyzing and researching keywords to uncover any low-hanging fruit, capitalize on opportunities, and complete future keyword mapping to optimize your website.
We also identify content that your website may be lacking, existing content to optimize and expand on, and areas where your competitor’s content fails or succeeds so we can capitalize on it.
User experience is as important for SEO as content and technical aspects. By auditing core pages and implementing changes, we improve your site speed and deliver the best experience for each visitor.
Improving legacy content with high search volume and meaningful intent keywords helps Google better understand what your website is about, shows searchers better results, and improves click-through rates to attain qualified traffic.
Through detailed keyword research, we explore new opportunities for content aimed at answering questions, solving problems, and engaging prospects with keywords that not only target your primary product or service but also cast a wider net to attract new visitors.
Using our data-driven approach, we consistently test what works and what doesn’t — from metadata split testing and call-to-action placement to on-page content structure and H tag keywords.
We create and distribute your content in new ways (even creating fancy SEO tools if they support your strategy) and syndicate the content to reach more people in your target audience who may not have found your company otherwise.