We shouldn’t have to tell you that newspaper ads and direct mail are marketing relics. These days, they’re akin to (and about as effective as) leaving your ads under windshield wipers in a dollar store parking lot. The digital world is evolving, so if your brand doesn’t have an organic and paid presence on social media networks, it really doesn’t have a presence.
However, the social media ecosystem is complex and ever-changing. It requires a thoughtful content calendar that integrates everything your brand is doing — announcements, PR placements, blog articles, content downloads, brand education, customer service, and more. In addition to organic social media management (posting and responding), it’s important to layer on a paid social media strategy to increase distribution, followers, and eyeballs on your content. And then there’s the whole beast of keeping up on trends with TikTok, user-generated content (UGC), ephemeral content, Snapchat, and more.
You may decide that your brand’s social media strategy is better left to a social media marketing agency because it can be tricky and time-consuming to do all the following or even just a few:
- Interact consistently with all the different social platforms.
- Establish and grow your social presence.
- Reach the right audience on social — your customers and prospects.
- Curate content that is interesting.
- Track competitors’ social activity.
- Understand social analytics from all of the different platforms.
If social media isn’t your thing, that’s okay. At FPS, it’s ours. Our team of social media strategists will:
- Establish a unique social presence that focuses on engagement.
- Create and project a consistent brand image and leverage all the content your brand has to share.
- Plan and deliver whip-smart written and visual content because visuals matter on social media.
- Create custom campaigns that will highlight content pillars and brand initiatives, and keep your brand ‘cool’ in the social media world.
- Make sure you have all the tools in place to successfully reach your audience and are tracking everything to show what is working for your brand.
- Help you choose the best platforms for your target demographics and craft perfect posts.
Sites like Facebook, Twitter, LinkedIn, YouTube, and Instagram are great channels for your brand to conduct real-time conversations with customers, showcase your personality and go viral with memorable content. Ready to get started? We are — contact us using the button below to build an inbound marketing plan that includes engaging social media.
