WE’RE HIRING A: (REMOTE!) VP OF GROWTH STRATEGY

OVERVIEW OF THE OPPORTUNITY

First Page is a global marketing collective founded by Jeanna Barrett. We are not your traditional marketing agency. First Page is a collection of remote experts focused on data-driven growth marketing for tech, startup & SaaS companies looking to increase online revenue (without expensive PPC ads). First Page is also a preferred HubSpot Agency Partner. We believe in building a virtual team of talented marketing experts to provide our clients with the highest quality work, while at the same time providing our team with the freedom of a remote #workfromanywhere lifestyle.

OUR EXPECTATIONS
& YOUR TIME

Welcome to the coolest fully remote job where you get to be the biggest contributor in a growing business, passionate about remote work, adventure (and work/life balance!) We are ready for our first full-time employee to help shape the leadership team for our remote, boutique agency. We are a small team and our team members success and happiness is a HUGE part of what we focus on. We want everyone to live the life they thrive in — and that doesn’t include sitting in an office for 8-10 hours a day and commuting. What’s your BEST, thriving lifestyle? You can do this, and the marketing work you love at First Page as we redefine what the work week and work day looks like.


We need a leader to take our remote marketing agency to the next level. We are a small team positioned to make it big, so this is your chance to get involved in a very fun growth stage and mold who we become as remote marketing leaders. This role will be a true partner to Jeanna — taking over marketing team management and overall growth strategy as we take on more clients and expand our business. She needs a kick-ass rock star who is whip smart on all-things online marketing (SEO/Content/Inbound focused) and has worked in data-driven growth marketing for 15+ years, preferably for tech and startup brands or marketing agencies working with tech/startup brands. This role not only requires juggling internal (First Page) and external (client) marketing strategy, managing internal team Directors, hitting goals/reporting on KPIs, and integrating into our remote team and processes, but also the ability to see the big picture and think about where to go next all while being an overall KIND and fun human to work remotely with.

YOUR JOB DUTIES

SALES + MARKETING STRATEGY

  • Align First Page’s sales and marketing strategies with our business strategy through active participation in strategic planning (using the EOS system), Sales & Marketing strategy development, forecasting, resource planning, and budgeting.

  • Be a true expert in online marketing and how acquisition marketing (bottom of the funnel, PPC/display) and inbound marketing (top/middle with SEO/content/lead generation) work together with brand and customer marketing to complete a customer journey from step 1 to 100. Know when to add, turn on, or change marketing levers for growth. And pair this with experience using the entire HubSpot product suite and the inbound methodology.

  • Have an eagle eye for detail and high threshold of quality — and continuously drive forward First Page’s results and output with this mindset.

  • Live a data-driven mindset — track funnel/channel performance, build KPIs for clients and teams, maintain KPI dashboards visible to the business and clients, dive into analytics to understand how things are performing — what we need to add as a tracking layer to get deeper analysis of performance and stories to tell, report on analytics to customers and founder and understand how marketing initiatives are impacting revenue growth.

  • Assist with new proposals/pitches for agency growth (marketing strategy developed within the proposal); develop a pipeline of inbound leads for the agency; manage a sales rep for qualified inbound leads; work together with the founder to close new clients.

  • Identify marketing team talent needs/replacements, interview, hire and manage a high-performing integrated marketing team and sales Business Development Representative(s) as we grow.

  • Uphold First Page’s culture, mission/vision/values on a daily basis as a business leader with high internal visibility

REQUIREMENTS

  • 15+ years of sales and marketing experience.

  • 10+ years of experience in the startup/tech/SaaS/fintech industries and with SEO/content/inbound.

  • Demonstrate deep expertise in all things inbound/organic channel marketing: SEO, link building, content outreach, guest blogging, on-page/technical SEO, topic clusters, buyer personas, buyer’s journeys, content pillars, pillar pages, CTAs, conversion optimization etc. and how it can all work together to grow revenue.

  • Prior management of sales and marketing teams and budgets in a performance-based environment.

  • Proven accountability for revenue growth and associated KPIs.

  • Experience in B2C and B2B markets.

  • Strong, data-driven problem resolution skills, including the ability to identify and define problems, collect data, analyze data, build spreadsheets, manipulate data to show trends/results, establish facts, and draw valid conclusions on paths to improvement.

  • Epic writing, editing, and communication skills

  • High attention to detail and dedication to accuracy / quality

  • A flexible attitude at a small, growing team as team and responsibilities internally shift

  • A willingness to be part of a fully remote team and care about who you work with on the other side of the computer — participation in team building video calls/events, Slack conversations, etc.

  • Expertise understanding of all remote-work tools: Asana, Google Drive, Slack, Zoom, etc.

  • Must be available between the 10am-2pm CT hours (Slack or email for questions, but don’t have to be “at your desk” during those hours, necessarily)

 

APPLICATION REQUIREMENT:

We will not evaluate applications that do not have a video included in the application/outreach. Before you send an email, please take the time to really review this job description and answer the following three questions:

  1. How has your experience set you up to make you the perfect person for the role?
  2. Tell us about a brand that you led marketing/sales for that demonstrates our requirements listed above: what were the results?
  3. What will you contribute to our small boutique agency of ~25 remote marketers?


 

JOIN US AND #WORKFROMANYWHERE

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"
“Working for First Page as a digital marketer is such a rush — I get to work with innovative technology clients and a group of bad-ass marketers across the globe. Best of all, we’re not new to the remote work life. We were built this way — every day I’m learning new skills and collaborating with super smart marketers from all corners of the world who help me grow. There’s truly never a dull work day.”

— Kevin Dean
First Page Full Stack Digital Marketing Expert

FIRST PAGE FULL-TIME BENEFIT PACKAGE

When you join First Page as a full-time employee, we offer a competitive benefit package for you. First and foremost, we are reimagining what it means to be “full time,” and don’t believe in the outdated 40-hour, 5-day work week. We believe in more of a 32-hour work week, and how you work those are up to you. Work in the early mornings or the way late night — work during a “work week” Monday through Friday, or your weekends if you prefer it more quiet. Work from a house with a cat and mouse, work from a box with a fox, work here, work there and #workfromanywhere.

We're building out our benefit package now (as a young company) and are planning to provide the standard benefit package as a base:

  • Health Benefits: Medical, dental, vision / health reimbursement 

  • Financial Benefits: 401K
  • PTO and paid company holidays

We are also evaluating additional benefits now through Gusto as we build our package out (FSA/HSA, Gusto Wallet, CashOut, etc.) We are shaping this for our first role, so are open to requested benefits.

FIRST PAGE EXTENDED PERKS

 

REMOTE WORK

#workfromanywhere life — work wherever makes you happy, and share your travels with us on Slack. You have the freedom to live the life you want, outside of an office, when at First Page.

 

COMPLETE AUTONOMY

Freedom to not feel micromanaged, get your work done, let your expertise shine, give your expert opinion and improve our processes and work.

 

HAPPY TEAMMATES

We are not slogging away in an office all day, so we’re all a bit more relaxed and this shows through our daily attitudes. No passive-aggressive emails here.

 

COMPETITIVE PAY

We pay the compensation that you deserve that allows you to step away from a corporate paycheck with the funds needed for healthcare, savings and more.

 

 

SPOTIFY PREMIUM

We believe strongly in a great WFH life, so you’ll get yearly stipend for your subscription to Spotify so you can crank tunes while working. Bonus points if you create a playlist for First Page team members to enjoy.  

 
 

 

WFH OFFICE STIPEND

It’s important to have a comfortable, ergonomic home office. Once a year, we’ll send you $300 to upgrade your home office: standing desk or new tech! [ LEADERSHIP TEAM - HEAD & ABOVE]

 
 

 

$500 AIRBNB GIFT CARD

If you refer employees to us that we hire to work more than 30 hours a month, we’ll send you a $500 Airbnb gift card for your next travel adventure — on us.

 
 

 

BUSINESS BOOK CLUB

Every quarter, we pick a business book to read as a group, send the book to you, and then meet via video call to have an informal, fun discussion.

 
 

 

WELCOME GIFT

Once you’ve officially joined the First Page team, we’ll send you a comfy T-shirt to wear with underwear at your computer (just keep your Zoom camera off if you stand up, please).

 
 

 

ANNIVERSARY GIFT

Stick around for a year, and you’ll receive a special gift in the mail from Wanderers Travel Co. as an appreciation for your all your hard work.

 
 

 

TEAM EVENTS

We’re always thinking about ways to make our (remote) culture stand out, and some of the ways we do that is with virtual events (wine tasting) or in-person events (COVID-permitting).

 
 

 

GROWTH OPTIONS

Once a FP teammate, you will have the opportunity to grow with us and come on as a FTE with our reimagined 32-hour work week + competitive pay.

 
 

OUR MISSION, VISION & VALUES

OUR ESSENTIAL INTENT (MISSION): 

First Page’s essential intent is to 3-5X our client’s marketing revenue and ROI. 

VISION:

To be a place where people can get a job to live their best remote lifestyle and a visionary leader for remote work companies.

POSITIONING:

We are not your traditional marketing agency. First Page is a collective of marketing experts focused on data-driven growth marketing for tech & SaaS companies looking to increase online traffic, leads and revenue. We’re a completely remote inbound marketing team — for the fraction of the cost it would hire for our clients to hire us all in-house.

We use a variety of tools at First Page that you need to be comfortable with using: 

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READ MORE ABOUT OUR TEAM, COMPANY & OTHER OPEN JOBS

CONTACT US TO APPLY

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READ ABOUT OUR COMMITMENT TO REMOTE WORK:

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