Welcome to April — we made it. We are seeing some of the content we've written in the past and new content on relevant topics around this changing economy soar to 1,000-3,000% traffic in Google Analytics. So, the good news is: more people than ever are online. And you can still capture them as customers. More on how to do that below in our featured articles this month.
Our April roundup is full of resources and ideas to help. Let’s get started!
Feeling Disenchanted With Inbound Marketing? Read This First
Awhile back, I stumbled across an article that Marketo wrote for their CMONation blog titled, “Drunk on Inbound, and the Hangover Is Severe.” The article confusingly seemed to advise it's readers to move away from inbound marketing. I've shared my thoughts on why this is not good advice but more importantly what you SHOULD be doing:
How to Get Started With Marketing Dashboards and Analytics
There are two kinds of marketers in this world: those who light up when they hear words like, “analytics,” “metrics,” and “data”... and those who don’t. Thankfully we're the kind who light up — let us show you our favorite marketing dashboards and how to make data work for you:
Create Your 2020 Video Marketing Plan
Did you know nearly 100 billion users flock to YouTube every month? Or that YouTube content reaches more users between the ages of 18-34 than any cable network? Each month, 6 billion hours of content are viewed — If your brand isn’t yet using YouTube, here are a few facts that might change your perspective:
UX is The Top Brand Differentiator Among Marketers in 2020
We love using data and analytics to inform our marketing choices. In a survey from independent research firm Survata, marketers were asked to name their key pain points and areas for growth — turns out UX design is on everyone's mind:
What Does Your Tech Stack Need to Do?
How many different apps, platforms and individual pieces of software does your marketing team use? With endless tools to help you ideate, automate, publish, and analyze every element of your marketing, it's crucial they can seamlessly connect. Here's our advice on what to look for:
So What Exactly Is Ephemeral Content?
Stories today often start with, "For a limited time!" If you're on Instagram, you know that "stories" have become more than fairy tales – they're blink-and-you'll-miss-it snippets of content shared for just 24 hours. And thus begins the story of ephemeral content – that is, time-restricted content designed to make an impact:
Because of the coronavirus, many companies and employees across the globe have suddenly become “work from home” teams due to quarantine and office shutdowns.
That’s all folks! For more content and the latest in digital marketing trends, follow First Page on LinkedIn.