Has your company been attempting to tackle SEO internally, only to see your competitors listed at the top of search results and never your own content? Or have you heard of SEO and know it's important but don't know how to execute it effectively?
Your competition may have hired a search engine optimization consultant to help with an inbound marketing strategy to propel their web pages to the top of search results, increasing their traffic, conversion rates, leads, and revenue. Sixty-nine percent of marketers invested in SEO in 2021 — and it’s helping them get a boost on the SERP (Search Engine Results Page).
Hiring the right SEO consultant can turn this situation around so you’re the one leapfrogging the competition. Let’s break down everything you need to know about SEO consultation services and what they can do for your company.
In This Article:
What Is a Search Engine Optimization Consultant?
3 Signs You Could Benefit From a Search Engine Optimization Consultant
What Will a Search Engine Optimization Consultant Do for You?
Why You Should Hire a Professional Search Engine Optimization Consultant
What Makes a Good Search Engine Optimization Consultant?
So, Are SEO Consultants Worth It?
A search engine optimization consultant is a skilled professional who specializes in optimizing your company’s online presence to rank higher in search engine results — so your product can be easily found online. In essence, they make it seamless for new people to discover you through a Google search and optimize your site to turn those discoveries into actual users (without using paid advertising).
An SEO consultant will likely utilize the following strategies and tactics to help potential customers find your brand:
Their expertise can make or break a business, as effective SEO strategies distinguish a visible, easily discoverable company from one lost in the depths of search results — especially since 53% of consumers in the U.S. report researching products on a search engine before making a purchase decision. By employing a targeted approach, an SEO consulting company can ensure your product is found for relevant keywords and stands out among competitors.
By collaborating with a professional SEO consultant and investing in an advanced SEO strategy, your company doesn’t just establish itself as an industry authority but also connects with potential customers seeking solutions to their problems, not just specific products. This dual approach of content creation and optimization is key to elevating your company's online visibility and attracting the right audience.
If you're unsure whether your company needs the expertise of a search engine optimization consultant, there are key indicators to look out for. An SEO consultant isn't just for those completely new to growth marketing; even established companies can benefit from some SEO direction.
Here are three signs that might convince you it's time to consider partnering with an SEO consulting service.
Do any of these ring a bell? Then it might be time to get serious about your SEO.
An SEO consultant will review your company's current SEO and create an overarching SEO strategy utilizing the aforementioned elements of search engine optimization.
The consultant's job is to review and analyze SEO data and technical SEO, update your website's current content, develop new content that’s optimized for search, and work to implement your company's off-page SEO...all with the result of your company's web pages soaring to the top of search engine results.
In short, a professional SEO consultant will make your brand’s online presence better and more accessible. With their help, you’ll more effectively cater to your target audience via proven inbound marketing strategies, which results in more leads and revenue for your company.
Not yet convinced that you could benefit from an SEO consulting service? Keep two words in mind: inbound marketing.
Inbound marketing is all about growing your company by creating and nurturing real connections between your brand and your prospects. It's showing prospects you're an expert in your industry, helping them with their pain points, and letting them know you understand their needs.
When it comes to inbound marketing, there are three phases to get right:
Now that we know what a professional SEO consultant is and why you should hire one, how do you find the right consultant for your team?
Look for these traits to choose the right SEO consultant:
Given that 70% of marketers think SEO is more effective at driving sales than PPC, we would dare to say yes: search engine optimization consultants are definitely worth the investment.
The right SEO strategy can drive thousands of qualified leads to your site. At First Page Strategy, we’ve used our SEO expertise to grow organic traffic by 400% and revenue by 300% for our clients. Learn more about what our SEO consultants can do for you today.