Why Content Marketing Will Fail at Your Startup

Why Content Marketing Will Fail at Your Startup

For six years in San Francisco and two in Seattle, I ran content marketing for startups. I learned a lot about what worked: which I now use when building content strategies for First Page clients. I also learned a lot about failure — things that don't work when you're trying to build a content marketing channel, grow organic traffic and spend less money on SEM campaigns. Here are six reasons I think content marketing will fail at your startup:

You’ve heard content marketing is the “next big thing,” but you’re not willing to invest

High-quality content costs money. It requires paying journalists, freelancers or a copywriter to create the content and someone to edit it. You also have to pay someone for the strategy: what are you going to say, to who, and why? You'll likely need an SEO to conduct keyword research and optimize your content for Google. When you create the content, you should be paying to promote it. Content doesn't share itself. Especially these days with Facebook's algorithm and so many brands competing for newsfeed territory.

Regardless if these roles are internal or external through an agency or consultant, it takes a good, steady budget to start content marketing, distribute the content and continue to invest and evolve the strategy. I would recommend at minimum a couple thousand dollars a month to spend on content marketing, and for six months minimum. Also, be sure you have someone who can run analytics for your business to understand the investment you're making in content marketing: is your organic traffic growing, are leads converting and what is working best?

16 Skills That Make You A Proficient Digital Marketer

16 Skills That Make You A Proficient Digital Marketer

For many people, digital marketing is a dream job. And if it isn't yet, then it might be after I tell you digital marketing is a job you can do anywhere, and exactly how I'm able to make a living as an expat entrepreneur in Belize.

With the onset of many technology company perks and telecommuting jobs, digital marketers can make a six figure salary, have unlimited vacation and enjoy a flexible schedule that allows them to work from home — or even across the world as a digital nomad.

If you’re looking to get a new job as a digital marketer this year, make a career change, leave a desk job to travel as a remote digital worker, or improve your skills at your current digital marketing job — I’m here to help. I was able to grow my digital marketing career and take the plunge in 2016 to start my own business and travel and work in another country as a remote digital marketer.

Here are the essential 16 digital marketing skills I learned throughout my career that helped me advance in my digital career and ultimately start my own digital marketing agency:

9 Things I Learned in Journalism School 15 Years Ago That I Use in My Content Marketing Career Today

9 Things I Learned in Journalism School 15 Years Ago That I Use in My Content Marketing Career Today

Fifteen years ago, journalism school looked vastly different than what I imagine it is today. For starters, we were taught nada, zero, zilch about the internet and social media was years from existing. My entire journalism education revolved around print publications — the college newspaper and magazine. We were taught how to interview people on the phone or in-person with a tape recorder (!), to structure a story that was compelling, and to lay out the story in InDesign before it went to the printer. Both publications sat in newsstands across campus, and I kept every single edition I had put grueling hours into, I suppose in fear that I could lose a piece of myself if I failed to collect a pile of outdated college news on my bookshelf at home.