Your Business Needs to be Creating Data-Driven Content Now

Your Business Needs to be Creating Data-Driven Content Now

“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.

Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

First Page Roundup: The Experts Guide to Effective Social Media Marketing in 2018

At First Page, we tirelessly seek out the creme de la creme in digital marketing content and create it day in and day out for our clients. In the month of July, we shared several blogs focused on different social media channels, how to make the most of them, track ROI/analytics and more. Catch our favorites in this month's First Page Monthly RoundUp focused on Social Media Marketing strategy.

Contently Review: Why I Don't Think Contently is a Smart Content Marketing Platform for Businesses

Contently Review: Why I Don't Think Contently is a Smart Content Marketing Platform for Businesses

I love Contently as a brand. They’ve been on the content marketing scene early doing really smart stuff. Not only do they have great content themselves with an industry-leading blog, but they also host cool events for content marketers. I had the privilege of attending one in San Francisco where Facebook talked about their content marketing strategy and we all went home with content marketing swag. I even hired Contently as a platform years ago for two different brands I’ve worked for as the Head of Content.

But, I do have a little secret. I’ve always thought it was a bit ridiculous that brands actually pay Contently’s high prices. And now, it’s not a platform I’d recommend to my First Page clients. Hear me out.

How to Build a Creative Agency from Scratch

How to Build a Creative Agency from Scratch

Are you currently working at an agency with clients that don’t understand creative or “out-of-the-box” thinking? Maybe they have a very limited brand that hinders creativity? Maybe you just don’t agree with traditional agencies’ way of business. You might have your own unique opinion and skills in design, illustration, brand, photography, etc. And you just want to do things your way. Starting your own agency is achievable now more than ever.

So, how can you start building yours?

I’ve gathered four simple things you can start working on today to launch the creative agency of your dreams: this year.

Make Your Summer Business Travel More Productive With These 6 Tips

Make Your Summer Business Travel More Productive With These 6 Tips

You know the feeling: the excitement of an upcoming business trip. Daydreaming about how productive you’ll be during the trip, believing you’ll get double the work done in half the time. I kid. In reality, business travel is exhausting — disrupted sleep, lack of exercise, poor food choices and unpredictable internet connections make staying productive a lot tougher than you imagined it to be. Many times I’ve come back from business trips feeling triple exhausted and twice as behind on all of my work.

After years of business travel, including monthly trips across the country when I worked for a company located on the other side of the U.S., I’ve learned a few things about improving business travel. Here are five tips to overcome travel challenges and make the most of your business trips.

The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

The Top 4 Reasons Recipients Unsubscribe (and How to Prevent it)

Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.

So, how do you prevent unsubscribes?

8 Strategies for Stronger Brand Security on Social Media

8 Strategies for Stronger Brand Security on Social Media

Since the onset of social media marketing more than a decade ago, sites like Facebook, Twitter, LinkedIn and Instagram have been a great channel for brands to conduct real-time conversations with their customers, showcase brand personality and go viral with memorable content. 

While social media has numerous positive reasons for a brand to use it, social media can also quickly turn sour if not done correctly. Many brands have had social media branding fails — highjacking serious hashtags for a marketing ploy, hacking of accounts, posting controversial messages from a branded account and more. These types of #socialmediafails can really wreak havoc on a brand reputation. 

Is Traditional SEO Dead with the Addition of Mobile & Voice Search?

Is Traditional SEO Dead with the Addition of Mobile & Voice Search?

Recently while on my Unsettled trip to Medellin, Colombia with other aspiring digital nomads, we were invited to share with the group our professional background. While explaining my marketing agency and our focus on growing businesses organic search and revenue through content/SEO, one of the group members asked me, "Well isn't that type of SEO dead? I don't use Google, I search for a restaurant on TripAdvisor, and I search for products on Amazon's mobile app." Another one said, "What about voice search?"

Both of these examples (mobile and voice search) are important mediums that are changing the way people search... and they're going to impact the SEO industry going forward. But, that doesn't mean that the content-focused SEO we've used in the last 5-10 years is dead. Let's take a look at how mobile and voice search might change our industry...