How to Write Click-Worthy Titles Without Being Clickbait and Alienating Your Reader

How to Write Click-Worthy Titles Without Being Clickbait and Alienating Your Reader

When catching up on social media or the news, far too often we end up clicking on clickbait titles only to find the content is completely irrelevant from the headline and the article is a complete bust.

So, how do you go about writing click-worthy titles that will entice your readers? Read on for a few ideas below.

The First Page Guide to Doing Your Own Small Business SEO Audit + Creating a Small Business SEO Plan

The First Page Guide to Doing Your Own Small Business SEO Audit + Creating a Small Business SEO Plan

Small businesses often ask me for help with their SEO. And it’s understandable — SEO is very technical and can seem like “black magic.” If you haven’t kept up with the ever-changing optimization, Google algorithm updates and tactics, it can seem daunting to tackle. And, because SEO experts are highly sought after and hard to find, they are often paid well and not accessible to the average small business budget. As a small business owner, this might leave you feeling like SEO is something you’ll never be able to understand or tackle.

What Do People Really Think About Your Small Business Brand?

What Do People Really Think About Your Small Business Brand?

Your small business doesn’t need to be a worldwide name to have a strong brand. And there’s more to your brand than just a logo and catchy tagline. Your small business brand is everything your company does, your products or services and your customers’ experience. You should think of your brand as the total experience package from the moment your potential customers hear about and interact with your brand, all the way through purchase and post-purchase. And the way consumers perceive your brand can be the difference between make it and break it in the tough world of small business.

15 Design Blogs To Inspire Your Marketing Agency

15 Design Blogs To Inspire Your Marketing Agency

Marketing teams have a fierce mission to develop original work for their clients or the brands they work for — whether that’s a piece of creative material, a memorable commercial, a cool Instagram post or a stellar re-brand. However, the market is so saturated with ideas, messaging and advertisements via any and every channel you could think of that it’s often more taxing to find that original concept that sets your agency and your client apart from the rest.

Increase Your Agency’s Prices With These 5 Tips

Increase Your Agency’s Prices With These 5 Tips

Increasing the prices for your agency services can be overwhelming, especially working through the transition with current clients who might be at a rate that’s lower than you’d like. The thought of trying to charge your clients more may make you feel guilty or afraid. Guilty for charging more to those who have been loyal and helped your agency succeed, and afraid that increasing your rates will cost you work, or at the very worst, a client. But, to sustain your increasing business costs and growth, a rise in price is inevitable as your agency grows.

4 Tips For Creating Effective Marketing Videos

4 Tips For Creating Effective Marketing Videos

Viral videos. It’s becoming a trend for brands looking to win in content marketing. This is not surprising, as over 79 percent of senior marketers say video’s role will increase in overall visual content strategies and gets three times the engagement of other content. While going viral should never be the objective of your video marketing campaign, the term itself has really garnered a lot of attention each year as brands like Dollar Shave Club create videos that reach thousands — sometimes millions — of people. But, to produce an effective video, and before you can focus on the outcome of the video, you need to ensure you’re using the right tools.

When is Content Too Much?

When is Content Too Much?

Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscriptions, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.

Does Your Small Business Need Help With SEO?

Does Your Small Business Need Help With SEO?

One of the more important questions to ask yourself today as a business owner is: do I need help with SEO? Search Engine Optimization is the art of making sure your website is being found in search engines by the thousands of people searching every day for the service your business provides.

If you’re not sure if you need help, let’s begin with opening a Google search in your internet browser and typing in your top keywords. Do you come up first on the web page? If not, the answer is clear, and you need help with your SEO.