Growth Marketing Scorecard | First Page Strategy

Who Wants to Get Audited Anyway?

Because the Free SEO Audit is Dead

We're tired of seeing "free SEO audits" as the only offer in our industry. Our team stepped back and asked, "What is super useful to CMOs and VPs of Marketing who are working on a SaaS growth strategy?" What we developed is a marketing scorecard with over 100 signals that we look at ourselves when building a new client strategy.

These are the holistic channel questions we're asking, the data signals we're researching, and the places we're earmarking as opportunities across every growth channel. What you get is a free blueprint on where your biggest opportunities are that you can partner with us on solving — or execute yourself.

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1. Attend Your Marketing Scorecard Call

Join your scheduled call with our expert-level SaaS growth marketing team where we'll ask you a series of 100 questions across our Attract, Convert and Accelerate Growth Hubs.

You'll answer each question with a 1, 2 or 3. An example is, "Our website is optimized to convert the traffic that isn't ready to buy today into leads" — if it is, you give your marketing team a 3. If it's okay but can be improved, you give your team a 2.

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2. Benchmark Your Growth & Discover Opportunities

After all the scores are calculated, our team will give you your benchmark score across each Growth Hub.

How well you're doing in the Attract Hub to bring customers in, how your brand is nailing the Convert Hub to drive revenue/new customer acquisition, and then finally what you're doing in the Accelerate Hub to bring your strategy to the next level of growth.

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3. Understand How to Immediately Drive Growth

Once you have your scores, it will be clear which Growth Hub has the lowest score, and therefore, is your highest priority. You'll understand what channels and signals need attention to scale your growth.

You can partner with our team to either build a marketing strategy that you execute yourself or work together to bring your strategy to life with a long-term retainer. The choice is yours! We're here to be helpful.

Data & Analytics

See if you have the right data and analytics infrastructure to accelerate growth and support marketing attribution, so you know what's working as you test and scale.

SEO

Our SEO-related questions are pretty technical and will help you uncover things you should be improving to scale your SaaS SEO growth strategy across on-page, content, technical, and link building.

Content Marketing

Dive into your holistic content strategy, from what CMS you're using and how you build your calendar to how your content is aligned with your personas and how you're distributing your content.

Funnel Optimization

Discuss the funnel, conversion, and optimization tactics your team is doing today — and ensure you're driving people from TOFU to MOFU to BOFU, optimizing for funnel movement and conversion, and maximizing traffic to SQL conversion.

Paid Marketing

Make sure you're optimizing your paid campaigns for ROI because this is the most expensive channel. We'll ask about branded and retargeting campaigns, in addition to where you're running ads and how and what you're testing.

Demand Generation

How are you driving demand for your SaaS company? We'll dig into automation campaigns, thought leadership, influencer partnerships, and other creative tactics your brand could be leveraging to drive maximum leads and revenue.

FPS went above and beyond for Future. Their strategic plans laid the perfect foundation for us to achieve the growth and success we were looking for."

Vishal Korlipara
Head of Direct Response Marketing

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