LEAD GENERATION

 

WE’RE YOUR REMOTE LEAD GENERATION TEAM

We’ve captured 10,000 leads in six months and 27,000 leads in one year for our clients. We bet your brand also wants to gather that many leads too. We can be your lead generation machine.

We get it — you want more leads. Every brand does because theoretically leads turn into customers. Your product team is likely spent a lot of time building a beautiful product and website with great content, but your lead pipeline is dry or your leads aren’t converting. Without the proper approach, your brand can spend substantial money to get leads with little return. And with so many variables to lead generation, it can be hard to manage all of the tasks to build an automated lead converting machine. It takes a lot of time to:

  • Create unique offers that leads want.

  • Build landing pages with forms that ask the right questions (but not too many!) and complicated workflows that automate and trigger your emails, removing leads when needed

  • Write custom, personalized nurture campaigns for each download and understand the mechanics of what they should say and when they should be sent
  • Test and launch ads that convert your leads at a low CPC or CPA

  • Optimize everything for better conversion rates, increased downloads, increased email opens and more

  • Analyze where your leads are coming from and how they’re converting, and what you can do to get more leads

  • Work to get the right leads — qualified leads that will actually convert instead of just clog your pipeline

  • Create a lead scoring model that works in partnership with your sales team and their goals and definition of a sales qualified lead (SQL)

  • Partner with your sales team to fill their pipeline with the SQLs you capture


At First Page, we believe that lead generation requires developing strategic pieces before you fish for leads — this starts with a persona, buyer’s journey and intent paths for the leads you’re trying to capture. This strategic groundwork will pave the way for all content you’ll create to capture the leads. Then your brand needs relevant, downloadable content that organically connects with your target demographic at the top or middle of the funnel. A user should be willing to offer their email address (and possibly more info) for an exchange with your brand of some sort. This strategy is a must if you're anxious to grow the business and add a marketing channel that'll bring in even more customers and revenue.

To make sure you’re taking the right steps for a successful lead generation channel, consider working with First Page. With lead generation services from our team of experts, you can make sense of the complexity without the added expense of hiring more people inside your office.

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Lead generation evolves with the market, and 61% of marketers say generating traffic and leads is their top challenge.

— Hubspot

HERE’S WHAT LEAD GEN SERVICES WE OFFER


 

LEAD GENERATION CONTENT

Create the content you need to reach your target customers, whether that’s repurposed or new. We’ll generate the content your leads want.

 

MARKETING AUTOMATION

Set up your lead generation machine with all the pieces that are needed to make it function and flow: landing pages, forms, workflows and automated nurture emails.

 

PAID SOCIAL ADVERTISING

Lead generation requires a two-punch approach: long-term SEO and content distribution, and short-term paid social advertising. We’ll manage both for you, so you build leads quickly and steadily.

 

SALES ENABLEMENT

Don’t leave your sales team in the dark — they are an integral part of lead generation. We can build a lead scoring model and send your sales team sales qualified leads (SQLs).

OUR SERVICE TOOLS AND PARTNERS

We subscribe to a variety of marketing tools, that you can leverage when working with us:

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