Our Process

Your Brand Is One-of-a-Kind, So Our Approach Is Never One-Size-Fits-All

At FPS, our process is bespoke to your brand, where you’re at today, and what channels and experts you need to grow. Decades of experience have taught us that no two brands are the same, so we do not use templates or pre-determined packages to save time. We build your strategy from scratch using our Growth Scorecard and Revenue Acceleration Map.

Benchmark Your Brand With Our Growth Scorecard

Ready to see where your brand is and how you stack up against the competition for common growth benchmarks? We’ll walk you through a scorecard for each of our Growth Hubs — Attract, Convert, and Accelerate — to identify the channels you need the most support in.

Make a Plan for the Future With Our Revenue Acceleration Map

Based on your scorecard and the areas you need our support the most, we’ll build your Revenue Acceleration Map. This easy-to-follow guide is the exact growth marketing plan your brand needs to beat benchmarks. We create your map before executing any tactics, which helps guide us all toward a common goal that aligns growth marketing with your business.

How We Build Your Revenue Acceleration Map

Develop a deep understanding of your business, target audience, and competition.

Dig into your current site through a series of audits that help us identify the strengths and opportunities to target over the next 12 months.

Identify the tactics that will have the biggest impact on your business goals, such as SEO, content, lead generation, or paid marketing.

DIY or Partner With Us

Execute your map yourself or partner with us on a short-term project or a long-term retainer — whatever is best for your business. If you decide to work with us long term, we won’t charge you for your map. Basically, it’s a win-win for your brand.

Get Growing With Our Growth Hubs

Your Revenue Acceleration Map is a 12-month plan that activates our three Growth Hubs, increasing your traffic, creating qualified leads, and accelerating your revenue.

Attract Hub

Months 2-4

Start to get traffic to your site, gain eyeballs on your brand, and get your top-of-funnel (TOFU) moving with technical SEO, content optimization and creation, paid marketing, marketing automation, reporting dashboards, and regular analysis.

Convert Hub

Months 5-8

Start to look at middle-of-the-funnel (MOFU) and bottom-of-the-funnel (BOFU) traffic, your website CTAs, and ways to 3-5X your leads and revenue through performance marketing, funnel and conversion improvements, and demand generation.

Accelerate Hub

Months 9-12 & Beyond

We built the foundation for increasing and converting traffic. Now, we layer on deeper strategy, channels, and tactics like link building, proprietary-data content, podcasts, influencers, retargeting, lead scoring, and more to increase your revenue further.

Explore What We Can Do for You

Bespoke Strategy

SEO

Content Marketing

Paid Marketing

Lead Generation

Data & Analytics

When it came to building a brand from scratch, we weren’t even sure where to begin. The FPS team made everything easy. From content audits and initial research to full content production and the technical side of SEO, our site was packed with optimization that allowed us to grow significantly and seamlessly.”

Grant Pastor
Head of Marketing