Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscriptions, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.
SEO, backlinks, and google rankings can be a point of confusion for a lot of small businesses or digital marketers just getting started. But these marketing tools are often considered the backbone of any marketing strategy and an integral part of what we do at First Page. What good is amazing content if people can’t find it? This month’s roundup is highlighting the behind the scene tools necessary for your digital marketing machine to really thrive.
We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.
Email is one of the original online marketing channels — it existed before social media, Google Adwords, SEO and blogging. And still, next to having your own business website, email still remains one of the top marketing channels to invest in. But, if you build an email list and then miss the mark on perfecting your email marketing strategy, people will unsubscribe.
So, how do you prevent unsubscribes?
Recently while on my Unsettled trip to Medellin, Colombia with other aspiring digital nomads, we were invited to share with the group our professional background. While explaining my marketing agency and our focus on growing businesses organic search and revenue through content/SEO, one of the group members asked me, "Well isn't that type of SEO dead? I don't use Google, I search for a restaurant on TripAdvisor, and I search for products on Amazon's mobile app." Another one said, "What about voice search?"
Both of these examples (mobile and voice search) are important mediums that are changing the way people search... and they're going to impact the SEO industry going forward. But, that doesn't mean that the content-focused SEO we've used in the last 5-10 years is dead. Let's take a look at how mobile and voice search might change our industry...
About five years ago, “native advertising” was the new and hot content marketing buzzword, and a strategy every business owner, content marketer, startup, etc. felt they needed to implement. There’s a bit of controversy around whether or not this type of marketing should be executed, as it starts blurring the line between editorial content and advertisements. However, the ability for these ads to integrate seamlessly into website content makes them less disruptive, and more successful as it enhances their clickability. Let’s take a deeper look at what native advertising is and how your business can leverage it in 2018.
If you spent time and money creating a compelling offer for new prospects, you want to maximize the number of conversions from this offer. But what is the best way to ensure the most amount of people who visit your landing page, convert? Building a successful landing page is like a science — and much more complex than popping a form and offer on a page. We gathered some of the best advice and case studies across the web from the industry-best landing page tools and brands to help you understand the periodic table of landing page conversion:
Search engine optimization (SEO) is the single most important marketing channel for a small business, and if you’re not investing in it today you need to be. Why is it the most important? I’ll let these SEO statistics speak for themselves:
- 93% of all online experiences begin with a search engine such as Google or Bing
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- 70-80% of users ignore paid search advertising and click on organic search results
- 30% of all clicks in organic search results in Google go to the top three results
- 72% of all people who performed a local search ended up visiting a store that was within five miles of them
What these stats tell us is that people use search engines frequently to make a decision about a purchase or business, and it’s important your business is on the first page of Google (or even better, the first three organic search results).
So how do you get your small business to rank in search results? Small business owners often spend money hiring expensive SEO consultants or agencies without seeing results. And it can be hard to compete for the top three positions against big box companies that have giant marketing budgets. But there’s still hope for the little guys!
I’ve put together a few quick strategies that your business can use to start playing in the SEO sandbox.