We’ve all heard the phrase, “Content is king.” It’s the very thing, as content marketers, that makes our world go round. But in a world of oversaturation and lots of digital “noise,” standing out in the crowd is increasingly difficult AND increasingly important. This month we focused on sharing lots of juicy content about creating content, and not just boring content, but how to create and share exceptional content. The ultimate goal is to cut through the noise and turn heads, or better yet, generate reposts or shares. Join us for the First Page monthly roundup on the topic, you guessed it, Content Marketing.
I love Contently as a brand. They’ve been on the content marketing scene early doing really smart stuff. Not only do they have great content themselves with an industry-leading blog, but they also host cool events for content marketers. I had the privilege of attending one in San Francisco where Facebook talked about their content marketing strategy and we all went home with content marketing swag. I even hired Contently as a platform years ago for two different brands I’ve worked for as the Head of Content.
But, I do have a little secret. I’ve always thought it was a bit ridiculous that brands actually pay Contently’s high prices. And now, it’s not a platform I’d recommend to my First Page clients. Hear me out.
About five years ago, “native advertising” was the new and hot content marketing buzzword, and a strategy every business owner, content marketer, startup, etc. felt they needed to implement. There’s a bit of controversy around whether or not this type of marketing should be executed, as it starts blurring the line between editorial content and advertisements. However, the ability for these ads to integrate seamlessly into website content makes them less disruptive, and more successful as it enhances their clickability. Let’s take a deeper look at what native advertising is and how your business can leverage it in 2018.
If you want to understand your customers and competitors better, and how to create the best service and content to reach them, a great way to do so is by utilizing “social listening.” There are dozens of sites and places online that your target audience members are having conversations. By tracking just the mentions of your brand in social, you’re still missing out on conversations that could be relevant to your brand and industry. Social listening tools will allow you to track keywords, phrases and brands that will provide insight you can leverage for your small business. With social listening, you can:
Find PR opportunities
Discover new places to reach potential customers
Uncover content ideas that will resonate
Figure out ways to beat your competitors
Let’s not fool ourselves. As online marketers, our job is not always a walk in the park — even if we do sometimes get to do it from home or far-off, remote places. Between answering many client and internal emails, keeping up on every-changing technology and strategies, working on that next one-of-a-kind campaign that hits it out of the park, or simply communicating internally across the coasts, we are always looking for a way to just...make life easier (and make us smarter)! Between the remote working team at First Page, we compiled our extensive industry experience and busted out a useful list of top-notch tools that we use daily or monthly and won’t break the bank. Check ‘em out!
Whether you’re a small boutique agency with a few clients or a large agency supporting big brands, your software suite means everything to your business. The best software for your marketing agency maximizes efficiency while juggling multiple clients, builds multiple marketing campaigns in one place, and communicates with all of your clients to ensure they all feel like they’re receiving the best service from you. As an owner of a boutique marketing agency, I’ve carefully chosen software that has saved me hours of time and a lot of dollars. Here are my recommendations for the best software for your marketing agency — all of which I have carefully vetted and use frequently myself:
Keeping up on marketing to your new and existing customers can be really time-consuming — especially if you’re a small business owner. It’s sometimes hard to squeeze the full-time job of marketing between managing employees, financial tasks and generally running your business operations.
Luckily in the age of technology and software as a service (SaaS), automating your marketing tasks is possible by standardizing processes to save you time. The term “marketing automation” refers to the software platforms that can help you do this. Generally speaking, marketing automation platforms help you create a wide net to scoop up prospective customers on the internet and then work to convert them to a paying customer.
But the act of marketing automation, and often each platform from Hatchbuck to HubSpot to Marketo, has its own terminology. If a marketing consultant told you to ‘create content mapped to your buyer’s journey to capture leads and nurture them with drip campaigns and CTAs to convert,’ you might ask yourself, “What the heck does that even mean?”
We’ve put together a handy, quick guide to 33 standard marketing automation terms for you to refer to if you ever feel a bit lost in this new age of marketing automation.