Content marketing is identified as one of the most important aspects of a business’s overall marketing strategy. A good content marketing strategy is designed to create and deliver valuable, consistent and relevant content to your brand’s target audience in an effort to get them to visit your business website, purchase your product, sign up for a subscriptions, read a blog or download a piece of content. Nowadays, brands can deliver content on so many different platforms, such as SnapChat, Twitter, Facebook (posts, stories, messenger), Instagram (posts and stories), messenger bots, LinkedIn, YouTube, Google+, and Reddit to name a few.
When I launched First Page two years ago, I decided to use SquareSpace to build my business website. I chose SquareSpace because I heard it was really easy to use if you wanted to build a beautiful website on a limited budget. I had also plenty of experience with WordPress but zero with SquareSpace, so I wanted to be able to compare the two. Now that I’m two years into my business, I wish I would have started out with WordPress and I’m stuck with an expensive, annoying conundrum on how I transfer everything over from SquareSpace to WordPress.
If you’ve ever had a discussion about SEO, you’ve definitely heard the terms “backlinks” and “link building.” Over the last decade, link building has remained one of the most effective ways of improving organic search results and driving increased traffic to websites. Remember how spammy the internet was in the early ‘90s? If you wrote a blog, you'd receive dozens to hundreds of comments saying, "Great post! Check out my business LINK." Now, Google has made it nearly impossible to link spam by creating an algorithm that only rewards very specific and strict link strategies. If you want your website to rank, you are forced to create high-quality links and content. Let’s dive a bit deeper.
If you’re ready to hire a social media manager, you’ve probably reached the realization that most business owners have reached: social media is absolutely necessary, but it’s too time-consuming to manage on your own.
Luckily there are tons of social media enthusiasts out there who turned their love of connecting online into a full-time job. Now you just need to find the right one to hire for your small business.
Here are a few guidelines on what to look for when hiring a rock star social media manager:
“Data-driven content” is a buzzworthy phrase gaining more and more traction in the marketing world. Brands with a unique content perspective and strong thought leadership are creating content backed by data — this helps set you apart from your competitors or other brands not using data-driven content.
Now more than ever, there is a push for marketers to develop relevant content that benefits their target audience and their bottom line. By how can you further differentiate yourself in a marketplace full of brands posting content every single day? We are suffering from content overload, and a not lot of it is great content that is useful or unique for a brand’s target audience. Instead, brands should spend time creating content using their internal data. Here are a few reasons why it’s worth the investment.
I love Contently as a brand. They’ve been on the content marketing scene early doing really smart stuff. Not only do they have great content themselves with an industry-leading blog, but they also host cool events for content marketers. I had the privilege of attending one in San Francisco where Facebook talked about their content marketing strategy and we all went home with content marketing swag. I even hired Contently as a platform years ago for two different brands I’ve worked for as the Head of Content.
But, I do have a little secret. I’ve always thought it was a bit ridiculous that brands actually pay Contently’s high prices. And now, it’s not a platform I’d recommend to my First Page clients. Hear me out.
Are you currently working at an agency with clients that don’t understand creative or “out-of-the-box” thinking? Maybe they have a very limited brand that hinders creativity? Maybe you just don’t agree with traditional agencies’ way of business. You might have your own unique opinion and skills in design, illustration, brand, photography, etc. And you just want to do things your way. Starting your own agency is achievable now more than ever.
So, how can you start building yours?
I’ve gathered four simple things you can start working on today to launch the creative agency of your dreams: this year.
You know the feeling: the excitement of an upcoming business trip. Daydreaming about how productive you’ll be during the trip, believing you’ll get double the work done in half the time. I kid. In reality, business travel is exhausting — disrupted sleep, lack of exercise, poor food choices and unpredictable internet connections make staying productive a lot tougher than you imagined it to be. Many times I’ve come back from business trips feeling triple exhausted and twice as behind on all of my work.
After years of business travel, including monthly trips across the country when I worked for a company located on the other side of the U.S., I’ve learned a few things about improving business travel. Here are five tips to overcome travel challenges and make the most of your business trips.