Time & Place: SEO vs. PPC — Pros, Cons, and When to Execute
Wondering whether your brand will benefit more from SEO or PPC? The answer depends on a number...
We accelerate revenue for growth-focused leaders of tech brands who need sustainable marketing solutions beyond expensive paid search ads.
Growth marketing is not just PPC and growing your organic search channel takes much more than just SEO. We create predictable revenue growth through a sophisticated, expert approach to marketing that focuses on four revenue-growth engines.
We’ll kick off with discovery calls with every function of your internal team — leadership and marketing to sales and customer service. From there, our team will conduct a series of complex audits including SEO audits, content audits, product marketing audits and analytics audits. We’ll then create a one-year accelerated revenue plan that builds out your prospects' search intent paths and customer journeys, aligning everything to your personas, the marketing funnel, core and long-tail keywords; and your product(s), so we understand how to speak to and capture customers at every stage of their purchase path.
The visibility engine focuses on increasing your qualified traffic by leveraging smart SEO and content marketing that is focused on your product. We’ll optimize your landing pages, pushing content to the first page and positions 1-10 ( not 11-100); fix all technical SEO problems, launch outreach to build links with content; and create a quarterly content calendar focused on long-tail keywords. Combined with First Page’s process-driven approach to project management, the visibility engine will become a well-oiled machine that is “always on.”
Our conversion engine is where the magic starts to happen — with the visibility engine setup to run in the background, we’ll shift our focus to converting traffic into customers through tactics such as A/B testing, placing CTAs on content, leveraging marketing automation to build rich content pieces to capture leads, and email campaigns to nurture the leads to close. We’ll tie all of our conversion-focused strategies together with paid social ads that amplify content, capture traffic and leads, and then convert.
Our expansion engine is all about MORE — we’ll leverage growth marketing strategies that continue to push growth goals. Some of these strategies include: increasing content outreach by leveraging influencer and guest content relationships; building SEO tools that drive rapid keyword growth, traffic and backlinks; layering on video summaries and infographics to content, which taps into the power of Google Rich Snippets; launching website chatbots, creating lead newsletters; and amplifying paid social through new platforms such as Quora and tactics such as retargeting.
Our founder leads First Page with a background of 15+ years marketing for startups, tech, SaaS and FinTech companies — from Fortune 500 brands to unicorn startups, iPhone apps and acquired tech brands. She has built out our marketing team to emulate the best-in-class teams she was a part of at these brands. You’ll have access to a full marketing team with channel expertise across SEO, content, lead generation, product, social media, paid social advertising, email marketing, marketing analytics, brand, and more.
We have deep channel expertise — and you have access to our entire suite of experts, at a fraction of the cost. To hire one of our Experts full time + benefits would be $100-200K a year. To hire our whole marketing team full-time would cost you more than a million dollars a year. One Billion Dollars. Leveraging this type of complex team for a fraction of the cost will help you grow revenue rapidly vs. hiring one person in-house who has to juggle the workload of 5+ marketing channels. You get to move quick, keep resources lean, and tap into the power of the channel expertise you need, when you need it.
We do not outsource our labor, hire interns or source inexpensive contractors off UpWork in order to keep our costs down. We get outstanding outcomes for clients because we have the best people in the industry doing the work. Every Expert at First Page has grown with their industry; seen it all and done it all; and has strategic focus instead of a "worker bee" mindset. In our founder’s search to recruit the best for First Page, she specifically looks for this type of marketing expert who has chosen to leave the corporate world to work remotely and then she snatches them up for you.
Our ESSENTIAL INTENT at First Page is to 3-5x client revenue and 3-5x marketing ROI. This approach leads to impressive growth data for our clients (400% traffic growth, 30,000 leads and 300% revenue growth in one year!) Unlike other agencies, our team of marketing experts are driven by our customers’ success, and with that, our customers’ revenue growth goals become our goals. What BIG goal are you ready to knock out of the park? We're here for it.
WE DON’T CHARGE PRICY OVERHEAD, LIKE TRADITIONAL AGENCIES:
Other competitive growth marketing agencies similar to ours charge $200+ an hour. Our overhead is low since we’re remote — we haven’t spent your marketing dollars on a swanky office with fancy white couches and a ping pong table or hosted client happy hours on the rooftop with a live band. This allows us to charge only for the hours it takes to get a job done. We don’t mark-up costs of doing business 10-20x. Your budget goes into compensating the expertise team working on your account, and a working budget for content / paid social advertising, and more.
WE DON’T NICKEL & DIME FOR HOURS LIKE TRADITIONAL AGENCIES:
Our goal is to produce results for our select group of clients, so we don’t say “that’s out of scope” every time we need to review an extra document or join a partner call.
WE HAVE ZERO “AGENCY SPIN” ON RESULTS LIKE TRADITIONAL AGENCIES:
We won’t spin things to always be positive and lie or sugar coat — if results aren't what we expect, we’ll own up to it, dig into what could be happening and have a plan of attack to improve it.
WE ARE FOCUSED ON RESULTS, NOT REPORTING WORK COMPLETED LIKE TRADITIONAL AGENCIES:
We won’t report to you a list of tasks we completed — instead we’ll show you your increased traffic and revenue. If you want to see all the tasks, we have a transparent Asana policy — check-in anytime on what we're working on, if you'd like.
Enough studies on the internet will prove this out — remote employees are more happy. We’re all autonomous, working with our dogs, doing our laundry in the middle of the day if needed, and taking the day off to go to the beach, recoup, explore a new city, or spend more time with our family. We have more freedom and we’re just more relaxed and happier. Our deliverables will shine and simply put: you’ll like working with us.
"Prior to working with First Page, we struggled to find a SEO/Content agency that could actually produce results. When we started to see our organic channel traffic and revenue exponentially grow 3-4x+ with the First Page Team, we doubled down our investment and it's paid off. Jeanna and her team are some of the best in the industry — smart, strategic, honest, and focused on the data that matters."
- DUSTIN RAY, CO-FOUNDER
"When it came to building a brand from scratch, we weren't even sure where to begin. The First Page team made everything from selecting a brand name and logo to building out an entire site that's packed with SEO simple. Jeanne was on top of the content research and production process allowing us to see the site grow with little stress. Thank you First Page!"
- GRANT PASTOR, HEAD OF MARKETING