Is Your SEO on the Right Track? Keeping Tabs on the Metrics That Matter [+ INFOGRAPHIC]

There are as many different approaches to analyzing and interpreting data as there are CMOs in the world. You might prefer a high-level perspective — if your revenue is up and your bottom line is strong, all is well. Or perhaps you enjoy a deep dive into the numbers — going as granular as possible and constantly monitoring every single fluctuation, no matter how small.

Whatever your style, the one thing we can all agree on is that data-driven marketing is critical to success. But if you aren’t tracking the right metrics, you won’t find the insights you need to make informed decisions for your brand.

Finding and following those metrics is crucial in SEO, where you need to be ready to pivot and adapt your strategy if something isn’t working. Maybe you don’t have the time or interest in tracking every single possible metric. Or maybe you have a tendency to dig a little too deep and end up getting lost in a sea of data. So what KPIs should you be tracking? Let’s find out:

Eight SEO KPIs You Should be Tracking

Here’s a rundown of the top KPIs to measure so you can quickly adjust your SEO strategy when needed:

• Keyword ranking
• Organic traffic
• Backlink profile
• Domain authority
• Time spent on page
• Click-through rate
• Mobile traffic
• Bounce rate

Being data-driven helps you become growth-focused. And as we know, growth marketing is all about hypothesizing, experimenting, and analyzing. When you find what works, keep doing it. When something doesn’t — thank you, next. 

Want to Find the Right Mix of Metrics for SEO Success?

When it comes to SEO analytics, it helps to have a trusted partner keeping an eye on the data so you know when your strategy needs to change. At FPS, we do that and more. We can build an SEO strategy focused on growing traffic and revenue and delivering the results you want for your brand.