Back to Blog
Inbound Marketing

INFOGRAPHIC: Check, Check, Check: 7 Tips for Creating Infographics That Are Optimized, Responsive, and Look Great

Infographics can be a great way to deliver sharable content. But making them mobile-friendly is imperative. Here's how to do so.

9 mins read time
Jessie Eck
Jessie Eck

Sep 02, 2022

These days, attention spans are shorter than ever, thanks to the rise of social media platforms focused on delivering important information in a three-minute or less video. In fact, Netflix is losing subscribers daily due to its audience no longer being able to focus on watching an entire episode of a TV show or a movie. 

To combat these short attention spans, brands are utilizing infographics more than ever due to their ability to deliver informative content in an efficient way. The catch for content marketers, though, is to deliver mobile-friendly content in an informative yet efficient way. One of these attention-keeping deliverables is mobile-friendly infographics. 

Creating an infographic is a large undertaking and for many brands, it is not within their bandwidth to recreate a version of the infographic for desktop users and another version for mobile users. Using these seven tips, you will be able to create optimized, responsive, and mobile-friendly infographics that look great for desktop users, too.

1. Pay Attention to Font Type

Pinch. Zoom in. Zoom out. Rotate. These are just a few tricks you have to do when you’re attempting to read something on your phone that includes a poor choice of font type. Choosing fonts, such as Garamond, Lato, and Corbel, is crucial to making sure your audience can read without having to perform extra tricks. 

pay attention to font size graphic


2. Font Size Matters, Too

Having the right font type is one step toward creating a mobile-friendly infographic. The next step is choosing the right font size. A general rule of thumb is for font sizes to be 16 pixels or a bit larger. Too large of font, though, can make the text difficult to read.

font size matters graphic


3. Limit the Word Count

Did you know the brain processes visuals 60 times faster than written content? Limiting written content to just the facts helps keep the infographic mobile-friendly while also allowing the content to be absorbed effectively by the readers. When it comes to written text in infographics, less is more.  

important of visuals graphic


4. Choose the Right Visuals

You know how important visuals are, but using the right visuals is key to a mobile-friendly infographic. The eyes can register nearly 36,000 visual messages in 60 minutes, averaging out to 600 per minute!

When choosing visuals to use, start with a theme based on your content. This will help guide you as you lay out the imagery. Next, choose a color scheme. Pairing the right colors together helps make certain elements and information more prominent than others.

Design for Tips or Number-Based Graphics

design tips graphic
design 5 tips graphic

Design for How-To Infographics

design how-to graphic

Design for Statistic Infographics

design statistic graphic


5. Optimize It

Infographics are often treated as a side piece to blog posts, but when optimized correctly, they can increase your website traffic. Infographics are great link building tools that drive organic traffic when optimized properly.

Optimize Keywords

optimize keywords graphic

Optimize the File Name

optimize file name graphic

Optimize the Alt Text

optimize alt text graphic


6. Make It Responsive

With more than 2.8 billion smartphone users worldwide, making your content responsive is critical if you want to keep your mobile audience engaged. There is no one-size-fits-all when it comes to smartphone users. Smartphone and tablet users can use Samsung, Apple, or Android brands. Each of these brands offer various-sized phones and other mobile devices so your content must be responsive for each item and each brand.

responsive design matters graphic

Instead of adaptive design — designing fixed dimensions for each piece of content — responsive design allows you to create one piece of content that can stretch or shrink and fit any screen.

responsive design graphic


7. Make It Shareable

Infographics are liked and shared more than any other type of content. The key to getting your content shared by your readers is to make it shareable. The more snippets of content you have that can easily be shared by your brand and readers, the higher likelihood you will see the different snippets pop up on your news feed.

It also makes it easier for your brand to share multiple pieces of content across its social platforms rather than the infographic as a whole. 

social media graphic

Mobile viewing of content is at an all-time high. When you adjust your branding content strategy to fit a mobile-first world, your brand is already ahead of the competition. Mobile-friendly infographics are your key to delivering clear and concise information. 

If you have questions about how to optimize your marketing content and make sure it is responsive, First Page Strategy can help. Contact us here to connect and we’ll give you key insights to transform your content strategy.

Sources:


New call-to-action

Jessie Eck

Jessie is an award-winning Creative Director with nearly 20 years of professional experience. She lives in sunny Colorado with her husband and two young daughters.

Get your free content audit now

Dip your toe in growth marketing with no obligations, no commitment: just a valuable sneak peek at what we can do to grow your brand.

Latest Articles

The Complete Guide to Setting Up Google Paid Ads

The Complete Guide to Setting Up Google Paid Ads

What is Google Ads, and can it work for your brand? We've got everything you need to know to plan, strategize and launch a Google Ads campa...

13 Tips to Create a Paid Social Media Strategy

13 Tips to Create a Paid Social Media Strategy

Wondering how to power up your social strategy? Put some dollars behind it to get the biggest boost! Here's how to create a paid social med...

Level Up Your SEO: 5 (and Then 6 More!) Game-Changing Ahrefs Tools for SEO

Level Up Your SEO: 5 (and Then 6 More!) Game-Changing Ahrefs Tools for SEO

Ahrefs is a powerful tool that can help your SEO game. Here are 11 of its best tools to use.