Meet Our Strategic Growth Engine

engine components

You know where your brand is going. You know you've got the drive, and you're pretty certain you've got the right vehicle. What's left? The most critical piece in getting from Point A to Point B (and beyond): the engine. Without a properly working engine, you're likely to end up on a road to nowhere. That is, if you even make it out of the drive.

At First Page, we've got the engine that's built to power your SaaS, tech, or fintech brand. In fact, because we're a little extra, we've got four.

 

first page growth engines

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When you're a First Page client, we take you through each of our engines to help your brand achieve long-term, sustainable growth. And it all starts with the most critical engine of all: the Strategic Engine.

 

What Is a Strategic Growth Engine?

Think revenue growth, analytics you understand, data-driven marketing, and quantifiable results — now think of all firing on all cylinders, together. That's your strategic growth engine. And for top-performing SaaS and tech businesses, building a growth engine, starting with a rock-solid strategy, is how you get the results you want to see. Here are some of the ways a strategic growth engine helps you:

  1. Attracting the right customers: As simple and basic as it can get, it really is the number one priority for any business to grow. Attracting the right prospects is paramount. A strategic growth engine helps you work on strategies that'll attract the right audience the right way.
  2. Orchestrating the right value proposition for your product: If your product is unique and sellable, it's what your audience is looking for — no two ways about it. But often, the messaging gets lost in metrics such as "number of leads," and the sales cycle gets longer and longer as those leads choose not to convert. A growth engine helps you orchestrate the right value proposition for your product and allows your product to fulfill it.
  3. Strengthening your competitive advantage: Even if the product is unique, the reality is that your competition is lurking in the shadows, if not right in front of you. With the help of the right mix of organic and paid marketing channels and content distribution, you can be sure to always be ahead in the game.
  4. Long-term performance: If you've been expecting long-term results and aren't getting too far, then the strategic engine is the fuel you need to gain some forward momentum. The basic building blocks of the strategic growth engine are laid out in such a way that it rallies around the collective vision of all the teams involved together.

 

First Page Strategy's Strategic Growth Engine

The question is not whether, as a SaaS or tech company, you have the strategic growth engine in place, but whether what you have is working for your business or not. Growth is fundamental, but let's face it, growth marketing still isn't. Don't get confused. A growth strategy is more than a simple marketing strategy.

So, where's the problem?

saas marketing investment

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If SaaS companies are investing 80-120 percent of their revenue in marketing and sales in the first five years, then why do conversion rates still fall short? At the very heart of it, they lack a sustainable growth engine that targets the right buyer persona at the right time and helps turn them into long-term customers.

The truth is many SaaS and tech companies either invest heavily in paid ads or blogging or social media and call it a day. But neither of these have any kind of discernible impact on their long-term revenue strategy on their own. Your business cannot simply build an effective online presence based on a few marketing tactics done in silos. And no, there's no hybrid model for marketing!

You need a growth engine that pushes each phase of your growth objectives and market opportunities further down the road in the right direction.

 

Accelerate Your Revenue Today

There is a huge gap in how much a SaaS business can achieve with devoting 80 percent of their revenue to marketing (like the stats say they do) and what they actually end up achieving. When First Page Strategy first introduced the growth engine to accelerate revenue for SaaS brands, it wasn't a "let's try and see where it goes" kind of a plan. First Page had already applied this growth engine to our own business and many of our existing SaaS clients to see it at work.

It's straightforward (after rigorous testing and seeing it work), inclusive, and works in phases so you have complete clarity on what's going on at each stage.

Ready to see it for yourself? We thought so. Let's break it down for you:

 

Stage One: Kicking-Off The Strategic Engine

This is usually the stage where information falls through the cracks and objectives aren't accurately mapped if not done right. This is also where you hear, "We've been doing xyz; why change now?" Or, "How soon can we see the results?" Or, "Are you seriously saying that this is all organic?" Trust us — we've heard it all.

The goal here should not be to sell you some stuff filled with buzzwords that marketers babble about online but to have a well-aligned process that works especially for your SaaS business. That includes a team of experts ready to jump in with all their gear and years of experience to host discovery calls with different departments — marketing, sales, customer service, product, etc. This is the main goal at this stage. When you have external support like this, which works as an extension of your internal team, you know you've got the right fuel to get things started.

 

Stage Two: Full Auditing

If your channels and marketing strategy haven't been laid out properly so far, you're going to get derailed. And this is exactly the stage where you catch these gaps. A full suite of audits, when done correctly, can quickly clear the path for where your business should be headed. These audits include but aren't limited to:

first page seo audit example

All of these unique audits give an overview of where your business is coming from and where it's headed with its current suite of marketing efforts in place. And usually, by simply fixing the many loopholes that come out of these audits (trust us, they always do), a lot of fog will be cleared around your marketing spend and point the way to where you should direct it instead.

 

Stage Three: Your Growth Strategy

Once all of the audits are in place and gaps have been discovered, this is the stage to craft a strategy that isn't based on some random "industry numbers," but on the potential your SaaS or tech brand has to grow and on the opportunities available for us to help. This is a completely tailor-made stage where the growth strategy is aligned with the overall growth objectives of the company. Some of the things that you can witness in this stage are:

  • Thorough persona build out with clear search intent paths
  • Mapping all of your most recent content assets and products to these personas and search intent paths, aka the marketing funnel
  • Strategic content positioning to ensure it's completely mapped to the user journey as well
  • Mapping the products and content assets to HEAD + LONG-TAIL keywords that capture prospects' pain points
  • Discovering the relevant pillar pages that answer these pain points and filling these gaps if there pillar pages are missing
  • Constructing an actionable link building plan that takes into account interlinking of your best assets in any form — guides, blogs, infographics, videos, etc.
  • Creating a strong blog strategy that works at every stage of the funnel and is mapped with a clear CTA at every stage and a content calendar that supports that (yes, you can have a blog that loves the funnel!)
  • Setting up editorial guidelines or work with your internal team of editors, assigning work to writers and guiding each content piece with the right keywords
  • Creating a thorough distribution strategy that keeps oiling the engine — think newsletters, social media, PR, guest posts, outreach, paid ads, etc.

Now if this sounds like a lot, it probably is, because it needs to be for all of your objectives and growth strategies to come together and work. As a very crucial stage, this is where you ask questions, understand the growth metrics and KPIs, understand how these are going to be achieved, ask more questions, and eventually pour a cocktail, toasting the fact that your brand is in good hands.

 

Stage Four: Advanced Analytics and Further Planning

Remember the Google Analytics + Google Tag Manager audit we did in stage two? If you were wondering what that was, well, this is where you will need it. If most of your content is done and forgotten, then that's all the more reason to get into advanced analytics and build out the custom, necessary reporting dashboard in whichever CRM you have been using. Asking for monthly reporting on data isn't asking for a lot, and in fact, should be a priority to keep track of key accomplishments each month and progress in general. The best of the growth marketing agencies will already have a plan in place and would have experience on all major reporting suites such as HubSpot, Klipfolio, DataStudio, Google Analytics, etc., as well as an easy project management tool to manage monthly and quarterly tasks.

 

Full-Stack Growth Marketing Team — An Extension of Your Own

It's a fact that many slower-growing SaaS companies don't heavily invest in customer service and customer retention due to the overwhelming focus on getting new customers. But neglecting the existing customers often ends up getting more expensive than acquiring new ones. A full-stack growth marketing agency helps you see clearly the value of customer retention and helps put efforts in that direction while working with you on market expansion.

First Page Strategy is an expert at pulling granular data from across growth marketing strategies and putting it into integrated dashboards so leaders from different levels are able to easily read and understand the relationship between different marketing activities in alignment with sales and customer service, which are often siloed. Finally, we understand data and implementation of advanced analytics to predict customer behavior and drive proactive measures and marketing opportunities.

If you're ready to start your engine(s), we're here to put our foot on the accelerator and get you moving toward long-term, sustainable growth. Contact us to learn more about our growth engines and how to get started with a strategic engine plan of your own.

LEARN MORE ABOUT  OUR GROWTH ENGINES GET STARTED <https://www.firstpagestrategy.com/growth-marketing-strategy>

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