You know where your brand is going. You know you've got the drive, and you're pretty certain you've got the right vehicle. What's left? The most critical piece in getting from Point A to Point B (and beyond): the engine. Without a properly working engine, you're likely to end up on a road to nowhere. That is, if you even make it out of the drive.
At First Page, we've got the engine that's built to power your SaaS, tech, or fintech brand. In fact, because we're a little extra, we've got four.
When you're a First Page client, we take you through each of our engines to help your brand achieve long-term, sustainable growth. And it all starts with the most critical engine of all: the Strategic Engine.
Think revenue growth, analytics you understand, data-driven marketing, and quantifiable results — now think of all firing on all cylinders, together. That's your strategic growth engine. And for top-performing SaaS and tech businesses, building a growth engine, starting with a rock-solid strategy, is how you get the results you want to see. Here are some of the ways a strategic growth engine helps you:
The question is not whether, as a SaaS or tech company, you have the strategic growth engine in place, but whether what you have is working for your business or not. Growth is fundamental, but let's face it, growth marketing still isn't. Don't get confused. A growth strategy is more than a simple marketing strategy.
So, where's the problem?
If SaaS companies are investing 80-120 percent of their revenue in marketing and sales in the first five years, then why do conversion rates still fall short? At the very heart of it, they lack a sustainable growth engine that targets the right buyer persona at the right time and helps turn them into long-term customers.
The truth is many SaaS and tech companies either invest heavily in paid ads or blogging or social media and call it a day. But neither of these have any kind of discernible impact on their long-term revenue strategy on their own. Your business cannot simply build an effective online presence based on a few marketing tactics done in silos. And no, there's no hybrid model for marketing!
You need a growth engine that pushes each phase of your growth objectives and market opportunities further down the road in the right direction.
There is a huge gap in how much a SaaS business can achieve with devoting 80 percent of their revenue to marketing (like the stats say they do) and what they actually end up achieving. When First Page Strategy first introduced the growth engine to accelerate revenue for SaaS brands, it wasn't a "let's try and see where it goes" kind of a plan. First Page had already applied this growth engine to our own business and many of our existing SaaS clients to see it at work.
It's straightforward (after rigorous testing and seeing it work), inclusive, and works in phases so you have complete clarity on what's going on at each stage.
Ready to see it for yourself? We thought so. Let's break it down for you:
This is usually the stage where information falls through the cracks and objectives aren't accurately mapped if not done right. This is also where you hear, "We've been doing xyz; why change now?" Or, "How soon can we see the results?" Or, "Are you seriously saying that this is all organic?" Trust us — we've heard it all.
The goal here should not be to sell you some stuff filled with buzzwords that marketers babble about online but to have a well-aligned process that works especially for your SaaS business. That includes a team of experts ready to jump in with all their gear and years of experience to host discovery calls with different departments — marketing, sales, customer service, product, etc. This is the main goal at this stage. When you have external support like this, which works as an extension of your internal team, you know you've got the right fuel to get things started.
If your channels and marketing strategy haven't been laid out properly so far, you're going to get derailed. And this is exactly the stage where you catch these gaps. A full suite of audits, when done correctly, can quickly clear the path for where your business should be headed. These audits include but aren't limited to:
All of these unique audits give an overview of where your business is coming from and where it's headed with its current suite of marketing efforts in place. And usually, by simply fixing the many loopholes that come out of these audits (trust us, they always do), a lot of fog will be cleared around your marketing spend and point the way to where you should direct it instead.
Once all of the audits are in place and gaps have been discovered, this is the stage to craft a strategy that isn't based on some random "industry numbers," but on the potential your SaaS or tech brand has to grow and on the opportunities available for us to help. This is a completely tailor-made stage where the growth strategy is aligned with the overall growth objectives of the company. Some of the things that you can witness in this stage are:
Now if this sounds like a lot, it probably is, because it needs to be for all of your objectives and growth strategies to come together and work. As a very crucial stage, this is where you ask questions, understand the growth metrics and KPIs, understand how these are going to be achieved, ask more questions, and eventually pour a cocktail, toasting the fact that your brand is in good hands.
Remember the Google Analytics + Google Tag Manager audit we did in stage two? If you were wondering what that was, well, this is where you will need it. If most of your content is done and forgotten, then that's all the more reason to get into advanced analytics and build out the custom, necessary reporting dashboard in whichever CRM you have been using. Asking for monthly reporting on data isn't asking for a lot, and in fact, should be a priority to keep track of key accomplishments each month and progress in general. The best of the growth marketing agencies will already have a plan in place and would have experience on all major reporting suites such as HubSpot, Klipfolio, DataStudio, Google Analytics, etc., as well as an easy project management tool to manage monthly and quarterly tasks.
It's a fact that many slower-growing SaaS companies don't heavily invest in customer service and customer retention due to the overwhelming focus on getting new customers. But neglecting the existing customers often ends up getting more expensive than acquiring new ones. A full-stack growth marketing agency helps you see clearly the value of customer retention and helps put efforts in that direction while working with you on market expansion.
First Page Strategy is an expert at pulling granular data from across growth marketing strategies and putting it into integrated dashboards so leaders from different levels are able to easily read and understand the relationship between different marketing activities in alignment with sales and customer service, which are often siloed. Finally, we understand data and implementation of advanced analytics to predict customer behavior and drive proactive measures and marketing opportunities.
If you're ready to start your engine(s), we're here to put our foot on the accelerator and get you moving toward long-term, sustainable growth. Contact us to learn more about our growth engines and how to get started with a strategic engine plan of your own.