Growth Marketing

FIRST PAGE’S GROWTH MARKETING BLOG

As marketers, we are all too familiar with the constant change our industry sees in terms of tactics and trends. Every year, it seems there’s the “next big thing” that is the new secret to marketing s...
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The buyer persona. You’ve heard of it, you know it’s important, and if you’ve taken the time to thoroughly research your customers and build out a kickass persona (better yet, multiple personas), good...
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You may have heard some marketing agencies pitching themselves as a HubSpot partner agency, but what does that really mean? It’s likely you’re already familiar with HubSpot, as it is one of the most p...
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All SaaS companies and mature startups go through a painful phase of their growth where they need to automate marketing efforts to fuel lead generation and reduce customer acquisition costs. Using a m...
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You wouldn't buy a new car without taking it for a test spin. You wouldn't say "I do" before going on a first date (Lifetime reality shows notwithstanding). And you shouldn't sign a contract with an o...
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What is Growth Marketing? This relatively new term is used to describe someone in the marketing field who is solely focused on growth within a business and ensuring high returns for the business. For ...
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All businesses rely on their customers for success and growth. Tech and SaaS companies know this all too well — with a dependence on recurring purchases, you have to truly lean on customers to survive...
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Scrunchies. Cargo pants. Fanny packs. The 90s are back in a big way, and it isn’t limited to (somewhat questionable) fashion trends. If you’re of a certain age, you might remember sitting through inte...
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Startups have been on the rise over the past few years and continue to grow each year, even during the COVID-19 pandemic. According to the March 2021 business statistics report from the U.S. Census Bu...
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