When’s the last time you went shopping online, loaded a cart up with items, got distracted, and navigated away from the website? Probably pretty recent. Because kitten. Meme. Music video. Squirrel.
Did you get a follow-up email from the company with a coupon, reminder or reason to return to your shopping cart on their site and purchase? If not, they missed out on one of the best types of nurture campaigns out there. One that would increase their monthly business revenue simply by sending an automated email.