Online Course (self-guided) Free templates + resources

Build your own custom growth marketing strategy in this 4-week DIY course

We've created a FREE 4-Week DIY course to give you the tools you need to build an in-depth growth strategy for your company. You'll be following the same process we use with our digital-first clients from initial kickoff, to content and SEO audits, building out buyer personas, product mapping, content strategy, analytics and more.

 

Ready to see your traffic grow by 400% and revenue by 300% in one year? This course is built from the same framework and methodology we've used to do just that.

 

A 4-week DIY growth marketing course

Can you put your brand on the fast track to qualified traffic, conversions, and revenue in less than a month? You can, if you’ve got the drive. And if you’ve got the drive, we’ve got the engine.

Our approach to growth marketing is based on four key stages or 'engines' as well call them. They are the: Strategic Engine, Visibility Engine, Conversion Engine, Expansion Engine. Digital-first companies wanting to achieve next-level growth need next-level planning and that begins with the Strategic Engine.

Here's what's included:

Your 4-week plan:

Usually, we spend a couple of months working through the Strategic Engine to build a custom growth marketing plan for our clients, but we’ve condensed our most valuable insights into this 4-Week DIY course so you can get started at your own pace. Each week will focus on one main area:

  • Week One: Kickoff
  • Week Two: Audits
  • Week Three: Building the Strategy
  • Week Four: Advanced Analytics & Planning

Read on for a more detailed look into what we'll cover each week:

Week One: Kickoff

Buckle up because this is when the fun starts. Your kickoff week will be spent preparing you to put your brand into high gear.

In Week 1, you’ll:

  • Clearly outline your kickoff process
  • Launch your discovery process
  • Schedule calls to key stakeholders, including customer services, sales, product development, and leadership

Materials:

  • Strategy Kickoff Checklist

 

Week Two: Audits

This is where you’ll really start to rev up, completing full, in-depth audits of your business to gain a clear understanding of where you are right now…and where you want to go.

In Week 2, you’ll:

  • Gain access to audit plans and templates across marketing channels
  • Go step-by-step through each audit, following prompts to gather the info needed
  • Get a big-picture look at where your brand currently stands so you can identify gaps and uncover opportunities for growth
  • Compile all your insights and prepare to roll them into your strategy

Materials:

  • Keyword & SEO Content Audit
  • SEO Competitive Landscape Audit
  • Content Architecture & Positioning Audit
  • Technical SEO Audit
  • Competitor Backlink Audit
  • Blog Audit
  • Website Tagging Audit

 

Week Three: Building the Strategy

This is where we get to the core of the Strategic Engine, with actionable steps and critical insights to get your plan up and running.

In Week 3, you’ll:

  • Build out personas and customer intent paths that are aligned to your product and the marketing funnel
  • Look at content and site architecture to improve customer experience and strategic positioning
  • Identify keywords that capture your prospects’ pain points
  • Plan your topic cluster content, identifying pillar pages and cluster pages and optimizing them for keywords and customer intent
  • Build your content strategy with blog planning around publishing themes, content pillars, landing pages, interlinking, and blog categories
  • Create a content calendar that brings it all together to outline every piece of content you create and map it to your personas, funnel stage, product, CTAs, and keywords
  • Detail your blog process, create a style guide, and find a content production platform
  • Plan your distribution strategy so you know how you’ll push your content out to the world

Materials:

  • Building the Buyer Persona (Template)
  • Building the Buyer’s Journey (Template)
  • Building Out a Topic Cluster [Blog Resource]
  • Content Pillar Pages (Template)
  • Publishing Content Theme (Template)
  • Content Calendar (Template)
  • Blog Content Workflow
  • Style Guide Part 1: Content Best Practices
  • Style Guide Part 2: SEO Best Practices for Blogs
  • Distribution Strategy Checklist

 

Week Four: Advanced Analytics & Planning

Put your brand into overdrive, discover how data can drive your growth even higher and set up your marketing plan for success by tracking benchmarks and growth. This is a key step before getting started — if you don’t know where you began, it’s hard to understand if your marketing strategy is working. All of the checklists and content we've provided in the last three weeks will help you build a 12-month growth strategy, and what you learn from this final fourth week will make sure you keep a close eye on the numbers so you’ll be ready to track what works and adapt when needed.

In Week 4, you’ll:

  • Improve your Google Analytics (GA) + Google Tag Manager (GTM) by completing any necessary data fixes discovered during the website tagging audit
  • Blueprint your analytics dashboards like Google Data Studio, Klipfolio, and HubSpot to keep an eye on growth
  • Setup internal project management updates for tight feedback loops
  • Implement a monthly call schedule + data analysis to gut check quarterly performance and pivot your strategy if necessary
  • Build out task management and reporting in your preferred project management platform

Materials:

  • Advanced Analytics & Planning Checklist