Our one-year Revenue Acceleration Plan kicks off with our Visibility Engine and then layers on our Conversion Engine before moving to our Expansion Engine. Each is designed to rapidly grow qualified traffic to your website. We will leverage different growth marketing tactics to achieve each engine’s goal.
Here’s an example of what we’ll do for you during our Conversion Engine:
SEO:
SEO A/B tests to improve search engine signals/rank and convert better
Continued analysis of intent keyword performance and opportunities
CONTENT:
Create a list of CTAs mapped to funnels + content + product (HubSpot)
Place in-article and bottom CTAs on content for conversion
Form analysis: optimizing for conversion + adding forms for subscriber + lead capture
LEAD GEN:
Content offer download created
Landing page + form launched to capture leads (HubSpot)
EMAIL NURTURE:
Turn on marketing automation + email nurture for content offer download (HubSpot)
PAID SOCIAL:
FB/IG paid social content ads to amplify content, traffic, and convert leads
Our Conversion Engine Is the Second Step in a Multi-layered, Complex Approach to Achieve Rapid Traffic & Revenue Growth
Your Custom Conversion Engine Can Include Any or All of the Following:
Marketing Automation
We'll leverage the power of marketing automation with HubSpot or your chosen platform. Our team members are experts in all marketing automation technology.
A/B Tests
We'll setup smart A/B tests to see if little (or big) tweaks can increase conversion to emails, landing pages, blogs, and more.
SEO Conversion Optimization
We'll monitor the conversion rate of your organic channel traffic and work on A/B testing and tweaks to increase SEO conversion.
Conversion CTAs
Our team will create a strategy for CTAs that will go in-line and at the bottom of blogs. These will focus on closing your content readers.
Form Analysis
We'll conduct an audit and analysis of forms on your site to see where we could improve forms or add new forms to gather leads and convert.
Demand Generation Content
We'll bring in new leads by creating content that is gated and requires a prospect to share their information in order to receive the content.
Email Nurture
Once you gather leads, you need to nurture them to close. We'll create nurture email campaigns that are automated and convert.
Paid Social Ads
Our Paid Social Expert will layer on paid social ads to amplify eyeballs and leads coming in to new landing pages, blogs, and more.
Lead Analytics
We'll analyze the quality of leads, who they are, where they come from, and how our lead signals can improve.
Revenue Analytics
Our marketing dashboards will share how many leads we're pulling in, and how those leads are converting to revenue for your company.
After Our Conversion Engine, we Move to Our Expansion Engine
