BRAND GROWS TRAFFIC & KEYWORDS BY 400% + REVENUE BY 300% IN ONE YEAR
WHY THEY CAME TO US
Brand A (what we’re going to call them for requested client confidentiality) came to First Page in 2016 — they had just fired an SEO company that wasn’t producing the results they wanted, and they were interested in our new no-frills, low-overhead, completely-remote approach to the outdated traditional marketing agency model.
At the time, they had incorporated more than 100,000 small businesses in about a decade, but were still relatively small and unknown. But they were ready. Ready to compete online in the search results with the big guns. The LegalZooms and RocketLawyers of the world.
Despite content production from their most recent SEO agency who worked on both landing pages and blogs, Brand A’s organic traffic was virtually zero and hadn't changed for more than two years. They had reached flatline growth.
OUR 6 MONTH RESULTS
INCREASED ORGANIC CHANNEL TRAFFIC %
INCREASED ORGANIC CHANNEL REVENUE %
GREW FIRST PAGE KEYWORDS FROM TWO TO
INCREASED VALUE OF ORGANIC KEYWORDS FROM $6,000 TO
WHAT WE DID:
SEO AUDIT + INBOUND MARKETING STRATEGY
We first conducted a complex audit of Brand A’s website and all of their content and search signals – this helped us establish a baseline for where we were starting with their brand, and build a plan for where we wanted to go.
We spent three months in analysis and strategy, building a detailed plan for them and kicking off all pieces of their inbound marketing strategy that we felt were necessary to see results quickly. We built out an SEO plan that included onsite, technical changes and link building. We also created all pieces to their content strategy, including their target audience persona, content pillars, blog categories, content calendar and more.
At the end of three months, they had a First Page StrategyBook and focused plan to execute in the coming year.
7 LANDING PAGES A MONTH
One of our first initiatives was to write detailed keyword pillar landing pages for the website. Our plan included rewriting landing pages that could have more content and be more interesting, and adding new landing pages for target keywords.
5-10 LINKS BUILT A MONTH
Another big initiative was building (white hat) links to the landing pages that we needed to see move up in the first page ranks in order to drive more qualified traffic and revenue for Brand A.
8 BLOGS POSTED A MONTH
We also relaunched their blog to have way better content, posted more consistently. Brand A went from posting short, inconsistent blogs without images or direction to posting more in-depth blogs that were focused on very strategic topics, optimized for SEO, interesting to read and share.
CONSISTENT MONTHLY SOCIAL MEDIA MANAGEMENT
Finally, we created a consistent voice and presence for their social media platforms, ensuring that all of the content that they were now writing was distributed on social media. We worked to build their communities and social signals that matter to Google.
With this simple inbound marketing map, we were able to skyrocket their organic channel traffic and revenue. But we didn't stop there — as noted in the graph below, we continued to exponentially increase all traffic, keywords and revenue from organic channels every single month (and still going four years later).
From the success of this initial contract, First Page has now also layered on the following marketing channels and experts to Brand A’s team:
Conversion Rate Optimization
Sales Enablement & Success
WOULD YOU LIKE RESULTS LIKE THIS?