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SEO for Growth

Blog Roundup: Voice Search and SEO - What You Need to Know

Been putting off optimizing your SEO for voice search? Here's why you need to get the ball rolling, and how to do it.

4 mins read time
Kevin Dean
Kevin Dean

Oct 13, 2021

Me: “Hey Siri, what is voice search?”

Siri: “Voice search, also called voice-enabled, allows the user to use a voice command to search the internet, a website, or an app.”

Me: “Cool...thanks, Siri.”

Siri: “You’re welcome.”

Think the robots are coming? Think again. They're already here. Traditional SEO is changing rapidly as voice search becomes the norm. It’s faster and often more convenient than typing your search into Google. To give you an idea of how popular it has become, an estimated 41 percent of adults use voice search at least once per day


Voice Search Popularity in The United States


Having a voice search strategy in place is no longer a proactive approach; rather, it has become a necessary element of making sure your tech or SaaS brand can easily be found by consumers. It’s also a big moneymaker, with projections to rake in $40 billion + (yes billion) resulting from voice search shopping across the U.S. and UK in 2020.

With that in mind, here are eight articles curated to help you take the next steps in connecting to your customers through voice search. 


Grow Your SEO  The right SEO strategy can drive thousands of qualified leads to your site.  Our SEO strategy has grown organic traffic by 400% and revenue by 300% for  clients – see what First Page Strategy can do for you.  Learn More


Why Going Local Matters to Voice Search

Looking for a quick list of ways to optimize your content for voice search? Forbes provides 13 actionable items, such as thinking of ways to localize your content, choosing long-tail keywords, and answering "who," "what," "where," and "how" questions for your target audience.


The Condensed History of Voice Search

With a brief history of voice search technology (which shockingly has origins as early as the 1950s), Neil Patel lays out the relationship between typed SEO and voice search SEO and provides six ways to optimize.


The Role of Voice Search in Pandemic Times

Search Engine Journal kicks off this article drawing attention to an interesting statistic around how voice search has become even more appealing in the age of COVID — citing 32 percent of consumers are interested in hands-free technology (for obvious reasons). Follow these six strategies, from understanding the type of devices your customers use to conversational keywords and more.


Voice Search vs. Voice Action

Two key points are made in this article by Moz; the first is that voice search isn’t replacing text search but rather supplementing it. The second point is that voice search falls into two separate categories, voice search or voice action. Voice action commands might be asking for the weather (in which a predetermined source is used for the answer). Voice search is the category we’re interested in here as it pertains to a user gathering information from multiple sources or being served up a search engine results page (SERP)...essentially a Google search but done by voice. 


How to Rank in Voice Search

This article provides some great insights into what it takes for your content to rank in voice search. From addressing questions your customers have in a conversational tone to page load speed, check out these helpful tips.


Using Voice Search in Your SEO Strategy

This blog is a fantastic resource for improving your voice search SEO strategy as it covers everything from keyword research and content optimization to advanced strategies and even a few case studies. 


Voice Search: How It Works

This article dives deep into the topic of voice search, covering the system upon which voice search is built (dialogue system) as well as projections for voice search growth into 2023 and some in-depth tactics you can use to improve your chances of being successful with voice search. 


Google + Voice Search: A Match Made in Heaven

Focused largely on Google voice search specifically, here is a great opportunity to learn how Google’s algorithm is programmed to interpret voice search. With the Hummingbird algorithm update and the switch to semantic search (looking for the implied meaning behind a search), it’s important to understand how search engines are adapting to the demands of voice search.

So whether you’re team Siri or team Alexa or still undecided, voice search is here to stay. Why not make it easy for your customers to find you? The reality is that people search for things differently with voice search compared to a quick Google search — you need a strategy for both. 


Grow Your SEO  The right SEO strategy can drive thousands of qualified leads to your site.  We've grown organic traffic by 400% and revenue by 300% for clients – see what  we can do for you.  Learn More

Kevin Dean

Kevin has 9 years of experience in digital marketing across various channels, and enjoys being a full-stack jack of all trades. In his free time he moonlights as a musician/songwriter.

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