Great content is more than “nice to have.” When it comes to growing your brand, it’s an absolute must. But when it comes to content, more isn’t always better. The content you create must be carefully planned and aligned to your overall growth marketing strategy. That means you’ll need to do a few things first:
- Identify your target audience.
- Detail your buyer persona.
- Map all content to the buyer’s journey and your funnel.
- Choose the right distribution channels for each content asset.
Sounds like a lot. But when you have a solid content strategy that’s focused on growth, it becomes not just manageable but effective, too. If you’re wondering what you need to include in your content growth strategy, we’ve got you covered. And because we’re leaning into “show, don’t tell,” here’s a handy infographic with everything you need to build a content growth strategy that works.
We hope that our visual tour of what you need for your content growth strategy gives you a big-picture overview of how you can create one of your own.