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Content Marketing

8 Must-Have Elements for Your Content Growth Strategy [+INFOGRAPHIC]

Having a hard time creating a content growth strategy that drives results? Click now to learn how to create a successful content growth strategy

1 mins read time
Bridget Deutz
Bridget Deutz

Apr 19, 2022

Great content is more than “nice to have.” When it comes to growing your brand, it’s an absolute must. But when it comes to content, more isn’t always better. The content you create must be carefully planned and aligned to your overall growth marketing strategy. That means you’ll need to do a few things first: 


  1. Identify your target audience.
  2. Detail your buyer persona.
  3. Map all content to the buyer’s journey and your funnel.
  4. Choose the right distribution channels for each content asset.


Sounds like a lot. But when you have a solid content strategy that’s focused on growth, it becomes not just manageable but effective, too. If you’re wondering what you need to include in your content growth strategy, we’ve got you covered. And because we’re leaning into “show, don’t tell,” here’s a handy infographic with everything you need to build a content growth strategy that works.

8 Must-Have Elements for Your Content Growth Strategy [INFOGRAPHIC]

We hope that our visual tour of what you need for your content growth strategy gives you a big-picture overview of how you can create one of your own.


Take your content marketing to the next level We won the Content Marketing Institute's award for "Best Content Marketing  Program." Learn How We Can Help

Bridget Deutz

Bridget Deutz is an inbound marketing junkie. She has nearly ten years of experience in marketing and communications in both in-house and agency settings. Bridget has a Bachelor’s degree in Communication from The College of Saint Benedict & Saint John’s University. She is a digital marketing speaker sharing her expertise in content creation, marketing strategy, user experience, inbound marketing, and HubSpot software. In her free time, Bridget teaches piano and voice lessons, enjoys photography and hand lettering, digging in antique stores, musical theatre, and playing with her labradoodle Dolly. Above all else, Bridget cherishes time spent with her family and friends.

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