Link building strategies help you get external websites to link to your website, ultimately in an effort to boost your brand's SEO. With so many ways to link build, it’s hard to know which ones to implement, but one thing is for sure, you should get started ASAP. Here are seven of the most important link building strategies you can start with.
1. Backlinking
Backlinking is the reference from a web page to your brand’s webpage. They help Google determine the importance of your website. Knowing how to utilize backlinks is an essential part of your link building strategy. It’s also important to monitor your backlinks to know how many you have and if you should create more.
2. Infographics
Infographics allow brands to generate organic traffic while earning quality links. Since there is so much content in an infographic, it is important to make each snippet of content as easily shareable as possible. The more it can be shared, the better opportunity you have to generate organic traffic. New to infographics? Check out our infographic checklist you can use to make your infographics responsive and optimized.
3. Resource Pages
Getting your links featured on resource pages is one of the simplest link building strategies you can take advantage of. Resource pages are web pages that curate a list of related links. These are popular web pages because it curates a bunch of information all into one place, making it easy for users to navigate through what they are looking for. So how do you best take advantage of resource pages? Use these three steps.
4. Author Content on Guest Blogs
If you or someone within your brand team is a good writer, you can and should be creating guest posts to be featured on other websites. Doing this serves multiple purposes including, but not limited to, helping you appear as a thought leader, creating backlinks, and generating leads.
5. Find Unlinked Mentions
It’s common for others who mention your brand to not link to your website for one reason or another. When you find these unlinked mentions, you are one step closer to earning that link. Unlinked mentions aren’t one-size-fits-all. There are different types to pursue.
6. Fixing/Checking Broken Links
Broken links don’t make anyone look good — not the content creator and not the website the broken link is on. They also are not good for your brand's SEO and make users more likely to leave a website. Finding broken and dead links gives you an opportunity to revive those links with better and new content. The websites your broken links are will be very happy to replace them with your new content. Broken links can easily be found by using your free Google Analytics account.
7. Link Audits of Your Brands and Competitors
If you notice your competitors ranking higher than you, use that to your advantage to better your brand. Find which keywords they are ranking for, where their best links are coming from, and what they are doing that is helping them be successful. Then, take a look at your strategy and your content and make the changes necessary to do what your competition is doing but better.
SEO doesn't have to be hard. When creating your SEO strategy, use these linking strategies as a key component. Implementing these tips is necessary to get your brand unbeatable results. If you want a little help from your friends, we're here for you at FPS. Try our free audit to uncover ways you can improve your linking strategies.
