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Back to Blog Chameleon, indicating the need to be adaptive in your marketing strategy.
Inbound Marketing

Alter Your Strategy to Maximize Leads, Traffic & Revenue

A powerful lead gen tactic, Google Analytics metrics to boost conversions, chatbots and many more resources and ideas to boost your marketing strategy.

4 mins read time
Jeanna Barrett
Jeanna Barrett

May 01, 2020

Welcome to April — we made it. We are seeing some of the content we've written in the past and new content on relevant topics around this changing economy soar to 1,000-3,000% traffic in Google Analytics. So, the good news is: more people than ever are online. And you can still capture them as customers. More on how to do that below in our featured articles this month.

Our April roundup is full of resources and ideas to help. Let’s get started!


Despite the current challenges, many companies are actually seeing an uptick in leads, clients and sales and there is a direct correlation to those brands who are agile and quickly pivoting their marketing approach. Here are some ways your brand can not only remain competitive in the marketplace, but even thrive:

Take Your Lead Generation to the Next Level With This Tactic

If Your Brand Is Struggling to Bring in New Customers and Leads? Try This

Did you know 63 percent of marketers say generating traffic and leads is their top challenge? Lead generation can appear intimidating but it can also be a fun way to play around with different tactics and approaches to figure out what works for your business and your consumers. Here’s one strategy:

How To Use Google Analytics Metrics To Boost Inbound Conversions

Here's How Google Analytics Can Boost Your Biz

Is your brand utilizing Google analytics to inform key marketing and content decisions? Before working with a new client, we run an extensive SEO and content audit, analyzing these metrics to understand what's working and what's not:

5 Tips for Creating Sales Enablement Content That Works

What Is Sales Enablement Content and Why Do I Need It?

When your brand's sales and marketing teams are aligned, they work like a well-oiled machine. And this machine will increase your revenue if done right. Here are 5 tips from our experts to help create that symbiotic relationship between teams:

If You're Not Using Chatbots with Your LeadGen Strategy, You Should Be

How Can Chatbots Work in Favor of Your Inbound Marketing Tactics?

In 2019, on Facebook alone, there were more than 300,000 active Facebook messenger bots. Chatbots can also keep visitors on your website longer and help convert visitors to leads. This automation can help maximize the efficiency of your lead generation at all hours. Here's how to use chatbots effectively:

5 Emerging Brand Trends That Will Shape Your Business Through the Rest of 2020

Now Is the Time to Implement These Brand Trends

We know. It feels like 2020 has lasted a decade. But we see this as a time to reinvent and try new things. Some brands are breaking into new territory, setting trends and adapting with great success. Here are the five most relevant, timely and meaningful trends we’ve uncovered, plus some great examples of flawless execution:

Post Quarantine: A Return to the "6-Feet Away" Office? Yikes.

Is Returning to an Office Really What You Want?

If there’s one thing quarantine life is teaching everyone — it’s when you remove the stress of commuting and sitting in an office, you just have more TIME. So, how does everyone just “go back” to the old way? Cushman & Wakefield are designing corporate offices for post-virus and let's just say they make an already unappealing office job look well, dismal.

That’s all folks! For more content and the latest in digital marketing trends, follow First Page on LinkedIn.  


Jeanna Barrett

Jeanna is the Founder & Chief Remote Officer for First Page Strategy, an award-winning, fully distributed marketing agency. Jeanna has a combined 17 years of inbound marketing experience at venture-backed startups, digital agencies and Fortune 500 companies, with an expertise focus on business and tech. She's been named 'Top 40 Under 40' of brand marketers and 'Best in the West' for financial technology marketing. In 2016, Jeanna left the U.S. to lay roots and build her business in Belize, and in 2021 First Page was named #43 in fastest growing private companies of Inc. 5,00 Regionals: California.

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