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6 Enterprise SaaS SEO Trends for 2024

Explore 6 key Enterprise SaaS SEO trends for 2024: AI impact, zero-click searches, AEO, topical authority, content refresh, and evolving SEO factors.

6 mins read time
Clara LoCricchio
Clara LoCricchio

Feb 12, 2024

Enterprise SaaS SEO, by its nature, demands a more nuanced approach than your run-of-the-mill search engine optimization. It's not just about driving traffic, it's about attracting the right kind of traffic and converting visitors into new users. 

This level of SEO goes beyond basic keyword placement and aims to build a comprehensive online presence that speaks authority, trust, and value to potential customers. This can be tricky to navigate on your own, but it’s nothing a seasoned search engine optimization consultant can’t handle.  

In this article, we’ll explore the top SEO trends for Enterprise SaaS in 2024 to uncover the key strategies that will help your company stand out in a sea of competitors.

In This Article: 
1. AI is Changing How Users Interact With Search Engines 
2. Zero-Click Searches Are On The Rise
3. Answer Engine Optimization (AEO) is Becoming Crucial 
4. There’s an Increased Focus on Topical Authority
5. There’s a Rising Need for Updating and Refreshing Existing Content
6. There are Evolving Search Engine Ranking Factors
Need a Hand Keeping Up With These Enterprise SaaS SEO Trends?

1. AI is Changing How Users Interact With Search Engines 

One of the biggest changes to SEO in 2024 is what Google is doing with its new AI-enhanced search feature, the Search Generative Experience (SGE). 

Google's SGE signifies a move towards more interactive and conversational search results. Unlike a chatbot, SGE presents an AI-generated summary at the top of the search engine results page (SERP), gathering information from various sources to provide the best answer to a question. This summary includes relevant links to its sources, and as an enterprise SaaS company, you want your content to make the cut. 

So, what does this mean for enterprise SaaS companies? First, every page on your site should feature valuable, concise information. This goes beyond mere keyword placement; your content should define and explain your key terms, much like how a well-optimized page strategically uses keywords in headers and opening paragraphs. This approach aligns with Google SGE's preference for well-organized text blocks and bulleted lists, similar to the criteria for featured snippets.

Secondly, with users increasingly receiving direct answers from SERPs via SGE, the focus shifts to how your content is presented and consumed. It's no longer just about getting users to click on your site, but about providing succinct, authoritative information that Google can use to summarize topics and information your target audience is searching for directly in the SERP.

Grow Your SEO  The right SEO strategy can drive thousands of qualified leads to your site.  We've grown organic traffic by 400% and revenue by 300% for clients – see what  we can do for you.  Learn More

 

2. Zero-Click Searches Are On The Rise

With Google SGE giving people the answers they need right on the SERP, fewer and fewer people are clicking through to find answers to their queries, resulting in a hefty rise in zero-click searches.

A zero-click search happens when a user performs a search but doesn’t actually click on any of the links on the SERP to direct them away from Google. A recent study found that as many as 57% of users on mobile and 53% on desktop don’t click an organic or paid result — they find what they need on Google and leave it at that.

To stand out in search results, enterprise companies need to invest in high-quality, in-depth content that signals expertise, authority, and trust to Google. An enterprise SEO audit can help you target the places you might be lacking so you can reassess, fill any gaps, and stay top of mind (and top of the SERP). 

3. Answer Engine Optimization (AEO) is Becoming Crucial 

Answer Engine Optimization (or AEO) is about optimizing content not just to be found, but to be the best answer. 

AEO goes beyond traditional SEO practices of keyword placement and link building. Instead, it focuses on understanding and addressing the specific questions and needs of your target audience. For enterprise SaaS companies, this means creating content that is not only high quality and informative but also directly relevant to the queries of potential users.

The key to AEO is understanding user intent. It's about anticipating the questions your audience is asking and providing clear, authoritative answers. This might involve creating detailed FAQ sections, insightful blog posts that address common industry challenges, or comprehensive guides that explore key topics in depth.

Moreover, with the increasing use of voice search and digital assistants, AEO also involves optimizing content for conversational queries. Your content should be structured in a way that it can be easily interpreted and used by these AI-driven platforms to provide direct answers to users.

4. There’s an Increased Focus on Topical Authority

What do Google SGE, zero-click searches, and AEO all have in common? These trends demand your enterprise SaaS company to establish topical authority online. 

Establishing topical authority means consistently producing high-quality, in-depth content that covers a topic comprehensively. This approach signals to search engines that your website is not just relevant, but a go-to resource in your industry. It involves a strategic blend of content types — from blog posts and white papers to case studies and webinars — each contributing to a holistic view of the subject matter.

Claiming your spot as an authoritative resource has several advantages. Firstly, search engines are better at identifying and rewarding websites that offer comprehensive and knowledgeable information on a topic. Secondly, users are seeking trustworthy sources of information. When your content consistently appears in their searches, providing valuable insights and answers, your brand credibility and trustworthiness increase — and in turn, so does your customer base.

To build this topical authority, start by identifying key topics central to your industry and your audience's interests. Then, develop a content strategy that covers these topics from various angles, ensuring depth and diversity in your coverage. Remember, it's not just about the quantity of content, but its quality, relevance, and the value it offers to your audience.

5. There’s a Rising Need for Updating and Refreshing Existing Content

In a digital landscape where user needs are constantly evolving, “set it and forget it” models aren’t going to cut it anymore. 

Refreshing old content isn’t just about ensuring information is current; it's about improving and optimizing based on new data, user feedback, and changing search engine algorithms. For enterprise SaaS companies like yours, this means revisiting blog posts, articles, and even web pages to update statistics, incorporate new insights, and refine SEO elements like keywords and meta tags.

This approach signals to search engines that your content is not only relevant but also actively maintained, which can positively impact your search rankings. Plus, it provides an opportunity to deepen the engagement with your audience by offering up-to-date and comprehensive information.

Another aspect of this trend is content consolidation. As you audit your existing content, you might find opportunities to merge similar or overlapping topics into a single, more comprehensive piece. This not only streamlines your content offering but also gives your topical authority a boost. 

An SEO consultation can help you identify web pages that might need a refresh — helping you climb to the top of the SERP and get the rankings you deserve. 

6. There are Evolving Search Engine Ranking Factors

Historically, search engine algorithms have been a moving target, with factors like keywords, backlinks, and mobile usability playing key roles in how well your content ranks on the SERP. 

However, as search engines become more sophisticated, they’re now considering an even wider array of factors. These include user experience signals like page load speed, interactivity, visual stability, and the overall user journey on your site.

Like the previous trends we discussed, this means that SEO is no longer just about optimizing for specific keywords or building backlinks. Enterprise SaaS companies need to go deeper, creating a comprehensive, user-centric experience on your site and within your product. Your website must not only contain high-quality, relevant content but also provide an exceptional user experience that encourages engagement and reduces bounce rates.

The evolution of search engine ranking factors demands a holistic SEO approach from enterprise SaaS companies. It's about striking the right balance between technical optimization, high-quality content, and an excellent user experience, ensuring that all these elements work in harmony to improve your search engine rankings.

Need a Hand Keeping Up With These Enterprise SaaS SEO Trends?

Navigating the ever-changing landscape of enterprise SEO strategies can be a daunting task, especially for companies focused on scaling and innovating in their respective domains. As we've explored, 2024 brings a slew of new trends, each requiring a unique blend of strategy, creativity, and technical know-how.

If you're feeling overwhelmed or unsure where to start with adapting to these trends, First Page Strategy can help. Our expert team is well-versed in all things SEO — and we’re ready to guide you as you tackle these challenges head-on. 

With a deep understanding of the latest trends, from AI-driven search optimization to establishing topical authority, we tailor our strategies to fit your unique business needs and goals. Learn more about how our SEO services can help your team today. 

Grow Your SEO  The right SEO strategy can drive thousands of qualified leads to your site.  We've grown organic traffic by 400% and revenue by 300% for clients – see what  we can do for you.  Learn More

Clara LoCricchio

Clara is a creative copywriter and content strategist living in Nashville, TN. She loves working with companies to find their voice, define their brand, and translate their objectives into compelling stories that consumers can engage with. In her free time, you’ll probably find Clara at a yoga class or curled up with a good book (probably with one of her dogs on her lap).

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