Social media isn't just what the cool kids are doing; there's potential for serious lead generation, lead nurturing, and more that can all contribute to your bottom line. In fact, 54% of social browsers leverage social media before making a purchase, according to GlobalWebIndex.
In today's digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. However, many companies fail to harness their full potential.
Don’t believe us? In this article, we’ll convince you why you need social media and eight social media tactics to not only increase your online visibility but also drive meaningful conversions.
1. Develop a Comprehensive Social Media Strategy
Okay, this social media tactic might seem basic, but you can't just throw up anything on social media without a plan. To leverage social media effectively, you’ll need to have a curated social strategy in place. Start by identifying your target audience and the social media platforms they frequent the most.
For example, if you’re aiming to target C-Suite level executives, you may want to invest more time into LinkedIn. For e-commerce, where you want to help users make quick purchasing decisions, something like Instagram or TikTok may be more beneficial. Keep in mind that HubSpot has found Instagram to provide the highest ROI for marketers.
Research their preferences, interests, and online behaviors to tailor your content accordingly. Set clear goals and objectives, such as increasing brand awareness, driving website traffic, or generating leads.
From there, craft a content calendar that outlines the types of content you plan to share with your audience. This could include blog posts, videos, infographics, and even user-generated content. Don’t forget to switch it up! Diversifying your content formats can help keep your audience engaged and also help you do research on what users respond to the most in your industry.
2. Use Keyword Research to Know Your Audience
Keyword research as a social media tactic is one of the best ways to help you identify what your audience is looking for. You can use keyword research tools to identify relevant search queries and phrases that align with your brand and industry. From there, you’ll want to incorporate these keywords strategically into your social media posts, hashtags, and bios to improve the visibility of your brand.
Social platforms can also be a great resource when ideating content ideas. For instance, Pinterest Trends allows you to explore popular categories in your business or industry. You can browse through top pins and boards to gain insight into what’s trending and what users are actually interested in.
Twitter can also help you figure out how to hook a user and turn them into a customer. By exploring Trending Topics, Twitter will reveal popular hashtags and topics for your industry at any given moment.
Don’t forget to follow thought leaders or influencers in your industry! They can help you hone in on what’s new or trending and allow you to uncover relevant keywords to attract new potential customers or clients.
By incorporating SEO tactics like keyword research into your social media strategy, you can enhance your online presence, attract more followers, and drive valuable traffic to your website.
3. Leverage Analytics to Inform Strategy
So, here's the deal. Once you've got your social media game going, it's important to keep an eye on how you're doing. You can use analytics tools to monitor and analyze your performance. This way, you can figure out what's actually working and make smart strategy changes to maximize leads based on the data. It's all about being visible and reaching more people.
4. Utilize Influencer Marketing
Influencer marketing has become a super powerful strategy for businesses to get their name out there and make those conversions happen. First, you’ll need to find influencers who are big in your industry and have a good social following
Then, team up with them to create engaging content that shows off your products or services in a real and captivating way. The best part is, these influencers have built trust and credibility with their followers, so when they endorse your brand, it's from a source they can trust.
5. Seek Out User-Generated Content
User-generated content (UGC) is another way to say content created by your customers or fans that highlights their experiences with your brand. Encourage your audience to share their stories, photos, or videos featuring your products or services.
UGC not only provides social proof but also increases brand loyalty and engagement. You can feature UGC on your social media profiles, website, or even in your advertisements. It shows that your brand values its customers, fosters a sense of community, and encourages others to follow suit.
6. Implement Social Media Advertising
To enhance your social media presence and drive conversions, consider investing in social media advertising as a social media tactic. Platforms like Facebook, Instagram, and LinkedIn offer robust advertising options that allow you to target specific demographics, interests, and behaviors.
By creating compelling ad copy and visuals that resonate with your target audience, you can quickly expand your reach.
Pro tip: Experiment with different ad formats like images, videos, and/or carousels to figure out what works best for your brand and audience.
7. Create Engaging Content
Your brand could have great visibility, but if you don’t create quality, engaging content, conversions will fall short.
One way to easily do this is to repurpose your blog content for social media. By breaking down an educational piece of content into bite-sized social media snippets, you can engage with a wider audience and drive traffic back to your website.
Not sure what to include? Consider extracting key points, statistics, or quotes from your blog and transforming them into visually appealing graphics or infographics.
You can also break down longer blog posts into a series of shorter social media posts, creating anticipation and encouraging followers to visit your blog for the full content.
By repackaging and sharing your valuable blog content across different social media platforms, you can extend its lifespan, increase visibility, and foster deeper connections with your audience.
8. Engage with Your Audience
Social media is not just about broadcasting your messages or showcasing content; it's also about building relationships and community with your audience. Respond promptly to comments, messages, and mentions.
Use social media as an opportunity to easily connect with customers through meaningful conversations, ask questions, and seek feedback. By actively listening and responding, you can foster a sense of community, build trust, and convert followers into customers. What’s more, you can encourage and reward customer engagement through contests, giveaways, or exclusive promotions.
Social media has evolved into a dynamic and influential platform that can significantly impact a business's bottom line. By implementing the above social tactics, you can harness the power of social media to increase brand awareness, engage with your audience, and ultimately boost conversions and revenue.
Ready to connect with the experts? See how First Page Strategy can skyrocket your growth today.